Ekspert/Specjalista ds. Marketingu

We are seeking a  Performance Marketing Expert to join our digital team and lead the execution, optimization, and reporting of paid media campaigns across Google, Bing, Meta, LinkedIn, Twitter and other performance-driven platforms. The ideal candidate should be hands-on with campaign management, data analysis, predictive analysis and performance optimization while having the strategic mindset to drive measurable growth for multiple clients across diverse industries. (A specific experience in real estate category would have a brownie point) This role is ideal for someone who thrives in a  fast-paced agency environment , understands  ROI-driven marketing , is agile and smart, and who can effectively communicate insights to internal teams. Campaign Strategy & Planning Develop and execute  data-driven performance marketing strategies across platforms such as: Google Ads (Search, Display, YouTube, Discovery, PMax) Meta Ads (Facebook, Instagram) LinkedIn Ads, Twitter Ads, and other relevant platforms. Conduct  competitor and audience research to identify growth opportunities. Collaborate with creative teams to ensure high-performing ad creatives. Implement  tracking pixels , conversion events, and remarketing audiences via  Google Tag Manager or similar tools. Optimization & Performance Management Continuously  monitor, analyze, and optimize campaigns for maximum ROI and CPA/CPL efficiency. Conduct  A/B testing for ad copies, creatives, audiences, and landing pages. Prepare  weekly, monthly, and quarterly performance reports with insights, learnings, and recommendations. Analyze campaign data to identify trends and opportunities for improvement. Present insights and performance reviews during client meetings. Coordinate with the  SEO, Creative, and Strategy teams for integrated campaign execution. Support the  new business team by contributing to performance strategy for pitches and proposals. Google Ads ,  Meta Business Manager ,  LinkedIn Campaign Manager , and other ad platforms. Google Analytics 4 (GA4)and  Google Tag Manager (GTM) . Google Data Studio / Looker Studio for reporting. Microsoft excel and Powerpoint Strong command of  data interpretation ,  ROI analysis , and  budget optimization . Ability to translate data into  clear, actionable insights . Strategic mindset with an eye for identifying  growth opportunities . Strong project management and multitasking ability. Adaptable and curious about new tools and marketing trends.