Digital Marketing Manager

3 days ago


Mumbai, India LuxaDerme Full time
Performance Marketing & Campaigns
Plan, execute, and optimize paid ad campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and other digital platforms.
Manage marketplace ad spends (Amazon, Flipkart, Nykaa) in collaboration with the marketplaces team.
Digital Strategy & Growth
Develop and implement integrated digital marketing strategies to drive brand awareness, website traffic, and D2C sales.
Identify new opportunities for digital expansion (influencer marketing, affiliate programs, emerging platforms).
Drive performance across India and international markets.
SEO & Content Marketing
Oversee SEO strategy for LuxaDerme’s website and marketplace content to boost organic visibility.
Work with content & creative teams to align messaging, storytelling, and brand tone across channels.
Use tools like Google Analytics, Meta Business Suite, Amazon Advertising Console, and other dashboards to track campaign performance.
A/B test creatives, messaging, and targeting to continuously improve results.
Lead a small digital team (executives + interns) and manage external agencies/freelancers when needed.
Work cross-functionally with marketplaces, design, operations, and brand teams to ensure cohesive campaigns.
Stay updated on digital marketing trends and competitor activity in beauty/skincare.
7–8 years of experience in digital marketing, preferably in beauty, skincare, personal care, or FMCG .
~ Hands-on expertise in Google Ads, Meta Ads, SEO, and email marketing .
~ Experience managing D2C e-commerce websites (Shopify, etc.) Strong analytical skills with a data-driven mindset.
~ Creative thinker with the ability to translate brand vision into impactful campaigns.
~

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