Senior graphic designer

5 days ago

Chennai, India Cloutgency Full time

Role OverviewLead the creative vision and strategy for all client campaigns across the D2 C ecosystem. Responsible for maintaining brand consistency while driving innovative creative solutions that convert across multiple touchpoints from brand inception to marketplace sales.Key Responsibilities● Creative Leadership & Vision- Develop and execute comprehensive creative strategies for D2 C brands across all platforms- Lead creative ideation sessions and brand positioning workshops- Ensure creative alignment with business objectives and ROI targets- Oversee creative quality standards and brand consistency across all deliverables● Brand Development- Guide brand identity creation from inception to market launch- Develop brand guidelines, tone of voice, and visual identity systems- Create compelling brand narratives that resonate across multiple consumer touchpoints- Establish creative frameworks for brand extension and evolution● Landing Page Optimization- Collaborate with web designers on landing page optimization for search traffic- Implement A/B testing for landing pages and conversion funnels- Optimize Quality Score factors and ad relevance- Ensure search ads align with landing page content and user intent● Campaign Strategy & Execution- Conceptualize integrated campaigns across digital and marketplace platforms- Direct creative execution for Amazon, Flipkart, Blinkit, Swiggy, and other marketplaces- Oversee advertising creative for Meta, Google, You Tube, and emerging platforms- Ensure creative adaptability across various ad formats and platform specifications● Team Management- Manage and mentor creative strategist and graphic designer- Foster collaborative environment with cross-functional teams- Conduct performance reviews and professional development planning- Recruit and build creative talent pipeline● Client Relationship Management- Present creative concepts and strategies to C-level executives- Manage client expectations and feedback integration- Lead creative pitches and new business presentations- Maintain long-term creative partnerships with key clientsKey Performance Indicators● Creative campaign performance metrics (CTR, conversion rates, ROAS)● Client satisfaction scores and retention rates● Team productivity and creative output quality● New business acquisition through creative excellence● Brand awareness and perception improvements for clients#Hiring #Senior Graphicdesigner #cloutgency #Job #chennai #hiringinchennai

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