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Data Analytics and Ad Sales Technology Specialist
2 months ago
Purpose: We are seeking a highly skilled and innovative Data Analytics and AdSales Technology Specialist to join our IT department at Culver Max Entertainment Pvt. Ltd. (formerly known as a Sony Pictures Networks India) in India.
This position is designed for a technology professional with a strong background in data analytics, AdSales, and digital technologies, specifically within the entertainment industry. The ideal candidate will have over 10 years of experience and will contribute to driving our digital transformation initiatives while leveraging advanced technologies such as Generative AI (GenAI), Artificial Intelligence (AI), and automation. The role will play a pivotal role in company’s data driven decision making process.
Education: Bachelor’s or master’s degree in computer science, Information Technology, Data Science, or a related field.
Experience and Proficiency :
• 10+ years of experience in data analytics, AdSales technology, and digital innovation within the entertainment industry.
• Proficiency in SalesForce technologies, especially Vlocity/SalesForce Industries for AdSales.
• Extensive experience with AWS datalake and related data management tools.
• Strong understanding of GenAI, AI, and automation technologies and their application in data analytics. Preferred Skills:
• Experience in the entertainment and broadcast industry, with a deep understanding of its unique challenges and opportunities.
• Familiarity with data visualization tools and techniques to effectively communicate insights and recommendations.
• Knowledge of advanced analytics platforms and programming languages such as Python, R, or SQL.
• Certifications in SalesForce, AWS, or other relevant technologies.
Location: Mumbai – Full-Time work from Office
Reporting Relationship: Head - Business Process Management, Enterprise Technology Group Business/Channel/Function: Enterprise Technology Group
Key Responsibilities:
Data Analytics and AdSales Innovation
• Lead and manage advanced data analytics projects focused on enhancing AdSales strategies and performance.
• Develop and implement innovative data models and algorithms to optimize revenue generation and audience targeting.
• Collaborate with cross-functional teams to identify and address business challenges using data-driven insights.
• Explore and integrate cutting-edge digital technologies, including GenAI and AI, to revolutionize our data analytics capabilities. Technology Leadership
• Provide thought leadership and strategic direction for data analytics and AdSales technology initiatives.
• Stay updated on industry trends, emerging technologies, and best practices to ensure continuous innovation.
• Mentor and guide junior team members, fostering a culture of learning and growth. AdSales Technology Management
• Manage and enhance the AdSales solution that uses SalesForce technologies, particularly Vlocity (now SalesForce Industries for AdSales).
• Leverage AWS datalake for efficient data storage, processing, and analysis to support AdSales initiatives, very familiar with BARC () data
• Automate AdSales and Finance processes using RPA, ensuring seamless integration with existing systems and improving operational efficiency. Data Management and Integration
• Ability to understand enterprise data requirements for decision making and help formulate/contribute to enterprise data strategy and its implementation
• Ensure the accuracy, integrity, and security of data across various platforms and systems.
• Implement data governance frameworks and best practices to maintain high data quality standards.
• Collaborate with IT and business stakeholders to integrate data from multiple sources and create a unified data ecosystem.
Behavioural Strengths:
• Excellent analytical, problem-solving, and decision-making skills.
• Proven ability to lead and inspire teams, driving innovation and achieving results.
• Exceptional communication and collaboration skills, with the ability to work effectively with diverse stakeholders.
Why join us? CulverMax Entertainment Pvt Ltd (Formerly known as Sony Pictures Networks India) is home to some of India’s leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay, Sony Marathi, Sony SIX, Sony TEN, SONY TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few
Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally led content powerhouse.
Our independent production venture- Studio Next has already made its mark with original content and IPs for TV and Digital Media. But our quest to Go Beyond doesn’t end there. Neither does our search to find people who can take us there.
We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy. We strive to remain an ‘Employer of Choice’ and have been recognized as: - India’s Best Companies to Work For 2021 by the Great Place to Work® Institute. - 100 Best Companies for Women in India by AVTAR & Seramount for 6 years in a row - UN Women Empowerment Principles Award 2022 for Gender Responsive Marketplace and Community Engagement & Partnership - ET Human Capital Awards 2023 for Excellence in HR Business Partnership & Team Building Engagement - ET Future Skills Awards 2022 for Best Learning Culture in an Organization and Best D&I Learning Initiative.
The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary
