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Public Relations Communications Specialist
2 months ago
Torque Communications (torquecommunications.com), an agency with a rich history of 20 years, is looking for Communications professionals for managing client relationships, developing and executing content strategies, and fostering media relations. This multifaceted role requires a proactive and detail-oriented professional with excellent communication skills and a passion for delivering impactful PR mandates.
Location: The position is based in Gurgaon and is work from office.
• Good client engagement personality, ensuring client satisfaction, willingness to engage with clients on regular basis and will be responsible for all deliverables on client mandate from diverse sectors like defence, health to logistics, technology to fashion.
• Collaborate with clients to cultivate key messaging and content that resonates with target audiences. This collaboration ensures that the messaging is not only aligned with the client’s brand identity but is also designed to appeal to the emotions, challenges, and interests of their target demographic.
• Create compelling and strategic content, including press releases, articles, and other materials based on client requirements.
• Develop and nurture strong connections with journalists from various media organizations that are important to your industry. Establishing these relationships involves regular communication, providing valuable insights, and offering relevant stories that align with their interests.
• Pitch client stories and secure media coverage, ensuring positive visibility for clients in targeted publications.
• Consistently track and assess media coverage to gain insights into how a brand or issue is being portrayed in the public eye.
• Regularly create detailed reports for clients, summarizing key findings on media mentions, trends, and sentiment.
Qualifications:
• Educational: Bachelor’s or Master’s degree in Social Sciences, Research or a related domain with interest in news, communication, global affairs, policy, marketing and brands.
• Experience: 1-3 years in social sciences, research or strategic content writing with a core experience in any of these relevant fields
• Desirable Qualifications: possess strong problem-solving skills, the capability to integrate various ideas and technologies, and a willingness to experiment with innovative solutions. Equally important is having a broad and versatile knowledge base that not only captures the attention of major companies at home but also appeals to leading global corporations, including Fortune 500 firms.
