Sr. Social Media Copywriter

1 day ago


Pune, India Amber Full time

About AmberAmber is a leading global student housing platform, helping students around the world find and book their perfect accommodation seamlessly. We're on a mission to build a trusted and loved brand that speaks to young people globally.Note: We're looking for copywriters — not content writers. This role is for someone who can think conceptually, write creatively, and bring ideas to life through impactful social storytelling and brand language.Key Responsibilities- Create engaging, platform-specific copy for social media channels — including posts, captions, ad copies, video scripts, and short-form storytelling.- Develop content ideas and campaign narratives that resonate with audiences and amplify brand presence across Instagram, LinkedIn, YouTube, X, and emerging platforms.- Collaborate with designers, content strategists, and marketing teams to craft scroll-stopping creatives and integrated campaigns.- Write compelling copy for paid and organic campaigns, ensuring tone, voice, and message consistency across all touchpoints.- Conceptualize and execute social-first campaigns and content IPs that drive engagement, virality, and community growth.- Stay ahead of social media trends, memes, formats, and algorithms to keep content fresh, relevant, and high-performing.- Support in developing brand storytelling frameworks for ongoing social content and influencer collaborations.- Present creative ideas and copy to internal teams and clients with strong strategic rationale and creative flair.- Mentor junior writers and contribute to the overall creative excellence and innovation of the team.Qualifications & Skills- 4–5 years of experience as a social media or digital copywriter in a creative agency or fast-paced brand environment.- A strong portfolio demonstrating social-first campaigns, content series, and creative storytelling across platforms.- Must have experience in ad campaigns mandatorily.- Proven ability to craft concise, witty, and impactful copy aligned with brand personality and tone.- Strong understanding of social media trends, digital culture, and audience behavior.- Experience working with designers, video editors, and strategists to create cohesive content experiences.- Excellent communication and presentation skills with the ability to sell ideas creatively and strategically.- A proactive, collaborative mindset with a passion for content innovation and cultural relevance.For queries, you can connect on



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