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Crm strategy

2 weeks ago

Gurgaon, Haryana, India Samsung Electronics Full time
Drive end-to-end CRM strategy and execution for the mobile product portfolio for Samsung India.
This role will be responsible for managing real-time customer engagement, building robust segmentation-led marketing strategies, and leveraging both owned and paid media channels to maximize customer engagement and business impact.
The ideal candidate will have a proven track record in real-time CRM execution, data-driven customer segmentation, and cross-channel marketing. Experience in working with Real-Time Customer Data Platforms (RT-CDP) will be a significant advantage.
Key Responsibilities:
CRM Strategy & Execution:
· Develop and execute CRM strategies to drive customer acquisition, retention, and engagement.
· Manage end-to-end campaign execution, from planning and targeting to delivery and performance analysis.
· Define and optimize customer journeys across multiple touchpoints and channels (SMS, RCS, Whats App, email, push notifications, and paid media).
Segmentation & Targeting:
· Build and manage dynamic customer segments based on behavioral, transactional, and demographic data.
· Leverage RT-CDP and other data platforms to create personalized, real-time customer experiences.
· Develop audience strategies to enhance engagement, conversion rates, and customer lifetime value (CLV).
Media and Channel Management:
· Design integrated campaigns using a mix of owned (email, SMS, app notifications) and paid (Meta, Google, programmatic) channels.
· Optimize media mix to improve cost efficiency and campaign ROI.
· Work closely with the media and performance marketing teams to align targeting and messaging strategies.
Data and Performance Analysis:
· Establish KPIs and performance benchmarks for CRM campaigns.
· Monitor and analyze campaign performance; implement data-backed improvements.
· Collaborate with the data science team to leverage insights for continuous optimization.
Cross-functional Collaboration:
· Work closely with product, sales, and marketing teams to align CRM strategies with business objectives.
· Partner with creative and content teams to develop engaging, high-impact messaging and assets.
· Manage external agencies and vendors for seamless campaign execution.
Key Requirements:
Experience:
· 10+ years of professional experience with 5+ years of experience in CRM, customer segmentation, and cross-channel marketing.
· Strong background in real-time CRM and customer lifecycle management.
· Prior experience working with RT-CDP (Adobe, Salesforce, or similar) is a plus.
· Experience in managing high-volume, high-frequency campaigns across multiple channels.
· Expertise in customer segmentation and personalization.
· Strong analytical skills with a deep understanding of campaign performance metrics and customer insights.
· Proficiency in using CRM platforms, marketing automation tools, and customer data platforms.