Marketing & Business Analyst

Growth Analyst (Business Analytics & Performance Marketing) Location: Bangalore About NIRA NIRA is an exciting fintech startup which, starting with credit, is building financial services for India's mass market. Today, if you were to think of the largest financial brands in India, you'd think of the banks: HDFC, ICICI, Kotak etc. They all serve the richest cohort of India's society. Over the last few years some newer brands have emerged that target upwardly mobile millennials; think Slice, Moneyview, Uni Cards etc. The mass market, or Middle India, remains a white space. This is the gap that NIRA is looking to fill. Launched in 2018, NIRA has found a very strong product market fit, and has established itself as the category leader for the mass market segment. Since the passing of Covid, the company grew quickly and achieved profitability in 2023. Last year brought some challenging headwinds, but we weathered those well and are well placed for our next phase of growth. This is a huge market, we need to go after it. Beyond personal loans, we'll introduce both new credit and non-credit products. NIRA will become the holistic provider of financial services for Middle India. Job Summary We are looking for a highly analytical and results-driven Growth Analyst who can blend strong data analysis skills with hands-on performance marketing execution. The ideal candidate will be equally comfortable writing SQL queries, interpreting funnel data, and managing paid user acquisition campaigns across Meta, Google, and other digital platforms. You will play a key role in driving customer growth by uncovering insights, optimizing funnels, and executing campaigns that improve CAC, LTV, and overall business performance. Key Responsibilities Analytics & Business Intelligence ● Collect and analyze data from various sources using SQL and BI tools to support growth initiatives. ● Develop and maintain dashboards and reports to track key business and marketing metrics. ● Identify trends and patterns in user acquisition, funnel performance, and retention to guide strategic decisions. ● Collaborate with product, operations, and credit teams to ensure data accuracy and consistency. ● Monitor KPIs such as conversion rates, CAC, LTV, and funnel drop-offs; identify and resolve performance bottlenecks. ● Design and interpret A/B tests and experiments to validate hypotheses and optimize outcomes. ● Communicate insights and recommendations clearly to leadership through reports, presentations, and visualizations. Performance Marketing ● Plan, launch, and manage digital ad campaigns across Meta (Facebook/Instagram), Google Ads, and other relevant channels. ● Continuously optimize campaigns for efficiency and scale; managing budgets, bids, creatives, and targeting parameters. ● Work closely with design and content teams to test and refine ad creatives and messaging. ● Analyze campaign performance and translate data into actionable insights to improve CAC and conversion rates. ● Ensure robust tracking and attribution setup using MMPs e.g. AppsFlyer and Google Analytics. ● Stay up-to-date with platform changes, new ad formats, and emerging acquisition channels. Qualifications ● Bachelor's degree in Engineering, Statistics, Economics, or a related quantitative discipline. ● 2+ years of experience as a Business Analyst, Growth Analyst, or Performance Marketing Manager in a data-driven environment. ● Strong SQL proficiency and comfort working with large datasets. ● Experience with data visualization tools (e.g., QuickSight, Looker Studio, Power BI). ● Hands-on experience running campaigns on Meta Ads Manager and Google Ads (agency or in-house). ● Excellent analytical, problem-solving, and quantitative reasoning skills. ● Ability to translate data into clear narratives and strategic recommendations. ● Familiarity with marketing attribution, funnel metrics, and A/B testing methodologies. ● Strong collaboration and communication skills; thrives in a fast-paced, cross-functional startup environment. Why Join NIRA At NIRA, we're building the future of credit for India's underserved middle class. You'll work at the intersection of data, product, and marketing, directly influencing how we grow and optimize our customer base. If you are a curious, data-driven thinker who enjoys both analysis and execution, we'd love to hear from you.