Fusion Innovative | Marketing Strategist

15 hours ago

chennai, India Fusion Innovative Full time

Company Description

Fusion Innovative is a one-stop-shop for all technological needs with a focus on digital solutions. Our goal is to transform businesses with powerful and adaptable digital solutions that satisfy their immediate needs while unlocking opportunities for future growth.


Qualifications:

  • Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. Master’s degree is advantageous.
  • Experience:
  • Minimum of 3-5 years in a marketing strategist or similar role, preferably in a digital-first environment.
  • Demonstrated success in managing cross-channel marketing campaigns with measurable results.


Key Competencies:

1.Market Analysis and Research:

  • Conduct thorough research to identify target audience segments, market demands, and emerging trends.
  • Analyze competitor strategies to identify opportunities and gaps in the market.

2.Strategic Planning:

  • Develop and refine marketing strategies to support product launches, campaigns, and long-term business objectives.
  • Align marketing initiatives with brand positioning and revenue goals.

3.Campaign Execution and Management:

  • Design integrated marketing campaigns that leverage digital (SEO, SEM, PPC, email, social media) and traditional channels.
  • Oversee the execution of campaigns from ideation to completion, ensuring timelines and budgets are met.

4.Content Strategy:

  • Collaborate with the team to develop compelling copy, visuals, and videos tailored to specific audiences.
  • Ensure all content is optimized for search engines and aligns with the brand's tone and voice.

5.Collaboration:

  • Work with sales, product development, and customer service teams to create unified messaging.
  • Partner with external vendors, agencies, and freelancers to achieve campaign goals.

6.Innovation and Optimization:

  • Test and implement new marketing tools, platforms, and strategies.
  • Continuously optimize campaigns based on performance data and market feedback.



Skills:

  • Expertise in digital marketing tools (Google Ads, Facebook Business Manager, Mailchimp, HubSpot, etc.).
  • Proficiency in data analysis and visualization tools (Google Analytics, Power BI, Tableau).
  • Strong grasp of content marketing, SEO, SEM, and paid media strategies.
  • Excellent project management and organizational abilities.
  • Exceptional written and verbal communication skills.


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