SEO Associate

About the Role:We are seeking a highly motivated SEO Associate with 1 year of hands-on experience in on-page, off-page, and technical SEO. The ideal candidate will have a solid understanding of modern SEO practices, including AI-driven search and algorithm updates, to help us enhance our online presence, increase domain authority, and drive qualified organic traffic.Key Responsibilities:Off-Page SEO & Outreach- Develop and execute link-building strategies to acquire high-quality, relevant backlinks from authoritative websites.- Conduct targeted outreach campaigns to bloggers, publishers, and influencers to secure guest posts, brand mentions, and inclusion in niche-specific resources.- Create and promote listicles, case studies, infographics, and shareable content to attract organic backlinks.- Build relationships with online communities, forums, and social platforms to improve referral traffic and brand authority.- Monitor backlink profiles using tools like Ahrefs or SEMrush, disavow toxic links, and continuously improve link quality.On-Page SEO- Optimise website pages, blog posts, and landing pages for targeted keywords.- Implement internal linking strategies and improve site structure for better crawlability.Technical SEO- Perform site audits and fix technical issues affecting crawl, indexation, and site performance.- Implement hreflang tags, canonicalization, and localisation best practices for geo and multi-regional SEO.- Ensure the website is optimised for AI crawlers and LLM-friendly structured content delivery.- Optimise website speed, mobile usability, and structured data.Keyword Research & Content Planning- Conduct in-depth keyword research using tools like Ahrefs, SEMrush, Google Keyword Planner, and AnswerThePublic to identify primary, secondary, and long-tail keywords.- Focus on conversational and question-based queries to optimize for Answer Engine Optimization (AEO) and AI Overviews.- Map entities, intents, and context for better LLM comprehension in search.- Analyse keyword difficulty, search intent, and competition levels to prioritise target terms.- Map keywords to specific pages and create a keyword targeting strategy for new and existing content.- Identify content gaps and new topic opportunities based on competitor analysis and market trends.- Use data-driven insights to guide blog content, landing page copy, and meta optimisations.- Monitor keyword rankings and adjust strategies for continuous improvement.SEO Trend & Algorithm Monitoring- Stay up-to-date with the latest SEO trends, search engine algorithm changes, and AI-driven search technologies.- Stay ahead of evolving search trends, including Google SGE (Search Generative Experience) and AI-driven ranking algorithms.- Experiment with AI and LLM tools (ChatGPT, Gemini, Claude, etc.) for content ideation, optimization, and competitor analysis.- Use prompt engineering and entity mapping to enhance SEO content for LLM interpretability.- Continuously learn and apply AEO and semantic SEO principles to improve visibility in AI-generated responses.Content Creation & Optimisation- Create, edit, publish and optimise content for SEO performance.- Ensure all content meets brand guidelines and SEO best practices.Looking At:- 1-2 years of proven SEO experience.- Strong knowledge of on-page, off-page, and technical SEO.- Experience with tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, and AI tools etc.- Familiarity with AI-driven search trends, LLMs, Geo and how they impact SEO.- Strong analytical skills and ability to interpret SEO data.- Excellent communication and content writing/editing skills.- Ability to work independently and in a team setup, and manage multiple priorities.- Excellent problem-solving and decision-making skills.- Clear and concise communication skills.