Associate Manager II- Social Media Copywriter

Associate Manager II - Social Media Copywriter

Location: Bangalore

About the Team

The Marketing and Growth team at Navi drives user acquisition and retention by building a strong brand presence and executing data-driven campaigns. They work cross-functionally with business, product, and analytics teams to expand the customer base and increase revenue. The team drives growth through targeted messaging, performance marketing, strategic partnerships, effective use of social media, impactful brand campaigns, and storytelling to build loyalty.

About the Role

This role offers an exciting opportunity to shape and elevate brand communication by crafting compelling narratives that resonate with customers. It sits at the intersection of creativity and strategy, contributing directly to the digital customer experience while aligning with broader business goals. Ideal for someone passionate about storytelling and brand voice, the role is central to driving impactful content across multiple touchpoints in a fast-paced, collaborative environment.

What We Expect From You

• Interpretive Excellence: Thoroughly understand copywriting briefs to accurately grasp project requirements. Craft, edit, and meticulously proofread captivating content that captures attention, all while maintaining a distinctive voice.
• Strategic Collaboration: Engage effectively with a diverse array of internal and external stakeholders. Transform intricate insights into straightforward and captivating communication that resonates. All of this is accomplished within specified timeframes.
• Content Planning: Develop a comprehensive content calendar designed for seamless implementation across various channels. Ensure strategic alignment and efficient utilization of resources.
• Deliverables Management: Successfully create and deliver promotional and seasonal assets, catering to multiple verticals. These assets should effectively communicate our message and values.
• Insight Integration: Utilize consumer insights and glean knowledge from customer pain points. This approach will help enhance digital Customer Experience (CX) across our app and website, contributing to iterative improvements.
• Consistency Advocate: Uphold a consistent experience across all published content. Maintain uniformity not only in tone of voice but also from a visual standpoint.
• Data-Driven Insights: Employ data from diverse channels to identify key engagement points and extract valuable insights. These insights will guide strategic decisions and content optimizations.
• Agency Collaboration: Partner seamlessly with external agencies to guarantee timely deliverable s of content and creatives. Effective collaboration will ensure the alignment of our vision and objectives.

Must Haves

• 4–7 years of experience as a social media copywriter/content writer in a consumer-focused business or agency background.
• Expertise in crafting engaging, platform-specific content for Instagram, YouTube, Twitter, and LinkedIn.
• Analytical mindset to track content performance, refine strategies, and deliver measurable engagement and growth.
• Up-to-date with social media trends, pop culture, and moment marketing, with the ability to evaluate and expand platform strategies as needed.
• Experience collaborating on multi-channel campaigns with cross-functional teams.
• Understanding of visuals to effectively complement copy.
• Strong interpersonal, management, and stakeholder-handling skills, with a strong bias for action.

Qualification:

• Experience in creating financial content is a plus but not mandatory.
• Graduate or postgraduate in any discipline.
• Comfortable being the face and presenter in videos, with the ability to communicate complex ideas effectively and engagingly.

Inside Navi

We are shaping the future of financial services for a billion Indians through products that are simple, accessible, and affordable. From Personal & Home Loans to