Senior Manager Ecommerce
3 hours ago
Role & Responsibilities
D2C Ecommerce Strategy & Execution: Develop and implement a comprehensive marketing strategy for the brand store/ platform that is aligned with overall business goals.
Coordinate with product and sales teams to ensure a comprehensive approach to brand promotion and customer engagement.
Lead and manage the mi.com campaign marketing team to execute digital campaigns effectively, focusing on driving traffic, conversion, and customer retention.
Team Leadership & Collaboration: Manage a team of high energy marketing professionals, providing clear direction, coaching, and performance management.
Foster collaboration with internal teams (creative, product, sales) and external partners to execute marketing initiatives.
Campaign Planning & Execution: Oversee the planning, execution, and optimization of all visibility and marketing efforts (SEO, content marketing, CRM etc)
Drive consistent messaging and branding across digital touchpoints, ensuring alignment with broader marketing and sales strategies.
Customer Acquisition & Retention: Lead customer acquisition efforts, with a focus on improving cost-per-acquisition (CPA), customer lifetime value (CLV), and overall ROI.
Develop CRM strategies to nurture leads and increase repeat purchase rates
Identify strategic partnerships to drive traffic and expand reach.
Data Analytics & Optimization: Analyse key ecommerce performance metrics (traffic, conversion, AOV, CLV) and make data-driven decisions to optimize the user journey, conversion rate, and overall store performance.
Regularly monitor campaign performance, identify areas for improvement, and implement A/B testing for ongoing optimization.
Budget & Resource Management: Manage and optimize the ecommerce marketing budget, ensuring efficient use of resources to maximize ROI across campaigns.
Track expenses and ensure campaigns are delivered within budget and on time.
Projects: Work with internal and cross functional teams on various new initiatives and projects.
Desired Skills & Experience
Extensive experience in ecommerce marketing, specifically in D2C or brand store environments
Proven track record in driving D2C growth and increasing online sales
Expertise in SEO, CRO, and customer retention strategies - In-depth knowledge of SEO/SEM best practices, keyword research, and analytics
Strong proficiency and hands-on experience with digital marketing tools (e.g., Google Analytics, Google Ads, Facebook Ads, SEO tools like SEMrush/Ahrefs)
Solid understanding of CRM systems and communication platforms (e.g., MoEngage, WebEngage, CleaverTap)
Analytical Mindset - Strong data analysis skills with the ability to interpret data and derive actionable insights to drive performance
Leadership & Cross collaboration - Ability to manage a team and collaborate across departments
Creative Thinking - Excellent content strategy and creative campaign development skills.
Communication Skills - Strong verbal and written communication skills, with the ability to present complex data and insights to stakeholders and top management.
Qualifying Criteria
Education
Post Graduate – Preferably from a Top Tier college with specialization in Marketing
Experience
10-12 years of experience
Past experience in D2C platform / e-commerce marketing is a must
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