Digital marketing manager
2 weeks ago
Job Overview: We are seeking a Performance Marketer with at least 2 years of experience in the Ed Tech industry .
The ideal candidate will have hands-on experience managing paid campaigns to drive student acquisition, engagement, and retention.
You will be responsible for optimizing digital marketing efforts and ensuring a high return on investment (ROI) across all channels.
Key Responsibilities: Plan, execute, and optimize paid digital campaigns (Google, Facebook, Instagram, Linked In, etc.) specifically targeting the Ed Tech audience.
Track and analyze campaign performance to improve conversions and reduce cost per acquisition (CPA).
Conduct A/B testing to enhance the performance of ads and landing pages.
Work within allocated budgets to achieve maximum results and ROI.
Generate regular performance reports and insights for continuous improvement.
Collaborate with the creative team to develop compelling marketing assets tailored for the Ed Tech sector.
Qualifications: 2+ years of experience in performance marketing within the Ed Tech industry (mandatory).
Strong experience with digital marketing tools such as Google Ads, Facebook Ads Manager, etc.
Data-driven with the ability to make decisions based on performance metrics.
Experience in SEO, SEM, and conversion rate optimization (CRO).
Excellent communication skills and the ability to work in a fast-paced environment.
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