Search Engine Optimization Manager

2 days ago

Ludhiana, India Leeford Healthcare Limited Full time

Job Title: SEO Manager

Company: Leeford Healthcare Limited

Location: (Location, India)

Experience: 4+ Years in SEO Management

Employment Type: Full-Time

Job Summary

Leeford Healthcare Limited is seeking an experienced SEO Manager to lead our SEO strategy and drive organic growth for our healthcare and personal care e-commerce website. The ideal candidate will be a results-oriented SEO expert with a deep understanding of the latest SEO trends, algorithms, and strategies, particularly in e-commerce and healthcare sectors. The SEO Manager will oversee on-page and off-page optimization, keyword research, technical SEO, and content strategies to enhance visibility, user experience, and brand authority.

Key Responsibilities
  1. SEO Strategy Development:
  • Design and implement comprehensive SEO strategies tailored to the healthcare and e-commerce sectors.
  • Define SEO objectives in alignment with business goals, including organic traffic growth, SERP ranking improvements, and conversion optimization.
  1. Keyword Research & Analysis:
  • Conduct detailed keyword research to identify high-impact keywords and content opportunities.
  • Analyze competitors’ strategies to identify potential keyword gaps and market opportunities.
  1. On-Page Optimization:
  • Optimize website pages, including meta titles, descriptions, headers, and content structure for target keywords.
  • Improve internal linking structure, URL optimization, and on-page elements to boost SERP rankings.
  • Collaborate with content writers to ensure content is aligned with SEO best practices and target keywords.
  1. Technical SEO:
  • Perform regular technical SEO audits to identify and resolve issues affecting site performance (e.g., page speed, crawl errors, indexing issues).
  • Coordinate with web development teams to implement structured data, mobile-friendliness, and other technical SEO elements.
  • Monitor and address issues related to website architecture, duplicate content, and website speed optimization.
  1. Off-Page SEO & Link Building:
  • Develop and execute link-building strategies to enhance domain authority and backlink profile.
  • Foster relationships with industry-related websites, influencers, and other stakeholders to build high-quality backlinks.
  • Monitor and analyze backlink profile, identifying opportunities for improvement and disavowing harmful links.
  1. Content Strategy & Optimization:
  • Oversee the development of content that aligns with SEO strategy and enhances brand visibility.
  • Collaborate with content creators to produce high-quality blog posts, product descriptions, and landing pages optimized for search engines.
  1. Analytics & Reporting:
  • Track, report, and analyze website analytics and key performance metrics, including organic traffic, keyword rankings, and conversions.
  • Use SEO tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs to generate insights and make data-driven decisions.
  • Prepare monthly performance reports, including actionable insights and recommendations.
  1. Competitive & Algorithm Analysis:
  • Stay updated on search engine algorithm changes and industry trends to ensure SEO strategies align with best practices.
  • Perform competitive analysis to identify market trends and areas for improvement.
  1. Collaboration & Team Management:
  • Work closely with marketing, content, and web development teams to integrate SEO strategies across all digital channels.
  • Mentor and provide guidance to junior team members, helping them develop their SEO skills and knowledge.
Requirements
  • Experience: Minimum 4 years of experience in SEO, with a strong background in e-commerce and healthcare.
  • Education: Bachelor’s degree in Marketing, Digital Marketing, Business, or related field.
  • Technical Skills: Proficient in SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, Moz).
  • Analytical Skills: Ability to interpret and leverage data to make strategic decisions and improvements.
  • Knowledge of Web Technologies: Basic understanding of HTML, CSS, JavaScript, and how they affect SEO.
  • Project Management: Strong project management skills with the ability to manage multiple projects and meet deadlines.
  • Communication: Excellent written and verbal communication skills with a collaborative mindset.
  • Adaptability: Ability to adapt SEO strategies based on algorithm updates, industry trends, and competitive landscape.
Preferred Qualifications
  • Certifications: SEO certifications (such as Google Analytics, HubSpot, or SEMrush) are a plus.
  • Industry Knowledge: Understanding of healthcare or personal care industry regulations and marketing practices.
  • Creative Thinking: Ability to develop innovative SEO and content strategies that align with brand goals.

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