DemandNXT | Email Marketing Specialist | bangalore
7 hours ago
Email Marketing Specialist Responsible for creating email marketing campaigns to promote a product or service. Determines target audience, devises campaign, and launches email campaign to generate leads for the business.
Duties and Responsibilities:
Manage and build an overall email marketing strategy
Create and design various CTAs and email templates, email lists, and campaigns
Determine email marketing KPIs
Create smart email lists and Increase email subscriptions
Segment lists based on behaviors like past email engagement and website interactions
Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
Should manage B2B (business-to-business) integrated marketing campaigns to acquire and retain customers.
Should manage the procedure, implementation, tracking, and measurement of marketing campaigns.
Should be Working within a budget and reporting any overspending.
Should be able to deliver regular reports of campaign results, including web analysis and evaluation of KPIs.
Maintain regular measurement of the ROI of campaigns.
Write, edit, and proofread copy for promotional materials within marketing campaigns.
Ensure that the organization’s brand and identity is adhered to in campaigns and in all communication channels.
Work experience/Skill Sets/Competencies :
Hands-on experience in marketing automation platforms
Proven experience building email marketing campaigns.
Knowledgeable in Google Analytics, HTML/CSS, A/B Testing, and other CMS.
Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL).
Knowledge of SEO/SEM and Google Analytics
Familiarity with analytical and database tools (Hubspot, SendGrid, MailChimp, SendinBlue, etc.)
Excellent written communication skills.
Strong project management skills and exceptional attention to detail.
Strong writing skills that attract customers and/or clients
Ability to work under tight deadlines
1-3 years of experience producing and publishing email
An ability to multitask and move fast while paying close attention to detail
Strong communication skills within a fast-moving company environment
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