Digital Analyst

1 week ago


Delhi, India EXL Full time

Role Overview:We are looking for a Digital Analytics Implementation Specialist with strong expertise in Adobe Experience Platform (AEP) and Web/App tagging. The ideal candidate will be responsible for implementing and managing advanced analytics tracking frameworks, ensuring seamless data collection, and enabling accurate insights across digital platforms.Key Responsibilities:- Implement and manage AEP Web SDK and Adobe Launch (Data Collection) for web and app tagging.- Design and configure XDM Schemas and event-driven data layers for consistent data capture across platforms.- Collaborate with product, marketing, and development teams to translate business needs into effective tracking strategies.- Conduct tag testing and debugging using tools such as Adobe Experience Platform Debugger, Charles Proxy, or similar.- Support Customer Journey Analytics (CJA) setup and validation for end-to-end user journey measurement.- Perform data validation, troubleshooting, and ensure alignment between data design and analytics reporting.- Write and maintain implementation documentation and technical specifications.Required Skills & Experience:- 2–6 years of hands-on experience in Digital Analytics Implementation or Tag Management.- Strong knowledge of:-AEP Web SDK-Adobe Launch / Data Collection-Customer Journey Analytics (CJA)-Web & App Tagging Implementation-XDM Schemas and Event-Driven Data Layers-Tag Testing with Debugging Tools-SQL and JavaScript- Excellent analytical, problem-solving, and communication skills.- Ability to collaborate effectively with cross-functional teams in a fast-paced environment.Preferred Qualifications:- Exposure to Adobe Experience Platform (AEP) Edge Network or Adobe Analytics migration projects.- Experience integrating multiple data sources for unified analytics.- Familiarity with data governance and privacy frameworks (GDPR, CCPA, etc.).


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