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Digital marketing executive

2 weeks ago

Vijayawada, India Nalanda Educational Institutions Full time
Job Description: Digital Marketing Executive
Organization: Nalanda Educational Institutions
Position: Digital Marketing Executive
Reports to: Marketing Manager
Location: Central Office, Nalanda Educational Institutions, Vijayawada, Andhra Pradesh
Salary Range: ₹30,000 – ₹45,000 per month
Job Summary
Nalanda Educational Institutions is seeking a dynamic Digital Marketing Executive to enhance its online presence. This role involves developing and executing digital marketing strategies, managing digital campaigns, and analyzing performance metrics to engage prospective students, parents, and stakeholders.
Candidates must be willing to relocate to Vijayawada, Andhra Pradesh.
Key Responsibilities
Digital Strategy and Campaigns
Develop and implement digital marketing strategies to achieve institutional objectives.
Plan and manage online advertising campaigns across platforms like Google Ads, Facebook Ads, and Linked In Ads.
Content Creation and Management
Create, curate, and manage compelling content for the institution’s website, blog, and social media channels.
Ensure content aligns with brand guidelines and marketing goals.
Social Media Management
Oversee and manage the institution’s social media presence on platforms such as Facebook, Instagram, Twitter, Linked In, and You Tube.
Engage with the online community through posts, comments, and direct messages to build a strong following.
SEO and SEM
Implement SEO strategies to improve website visibility and organic rankings.
Manage SEM campaigns to drive targeted traffic and enhance website conversions.
Email Marketing
Design and execute email marketing campaigns for lead nurturing and community engagement.
Manage email lists, create engaging templates, and analyze campaign performance.
Analytics and Reporting
Track and analyze the performance of digital campaigns using tools like Google Analytics and social media insights.
Prepare regular reports on campaign metrics, ROI, and optimization strategies.
Website Management
Ensure the institution’s website is user-friendly, up-to-date, and optimized for search engines.
Collaborate with web developers to implement necessary updates and improvements.
Market Research
Conduct research to identify trends, competitor strategies, and growth opportunities.
Use insights to refine digital marketing strategies.
Budget Management
Assist in managing the digital marketing budget effectively.
Monitor expenditures and ensure cost-effective campaign delivery.
Qualifications
Education : Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
Experience :
Minimum of 4 years of experience in digital marketing, preferably in the education sector.
Proven expertise in SEO, SEM, social media marketing, email marketing, and content creation.
Skills :
Strong analytical skills to track campaign performance and ROI.
Proficiency in digital marketing tools and platforms (e.g., Google Ads, Google Analytics, social media management tools).
Excellent written and verbal communication skills.
Creative thinking with a proactive and solution-oriented mindset.
Certifications (Preferred) :
Google Ads Certification
SEO/SEM Certification
Social Media Marketing Certification
Key Competencies
Digital Marketing Expertise
Content Creation and Management
Analytical and Strategic Thinking
Communication and Interpersonal Skills
Creativity and Innovation
Project Management
Working Conditions
Full-time position with standard office hours; occasional evening or weekend work may be required.
Candidates must be willing to relocate to Vijayawada, Andhra Pradesh.
What We Offer
A collaborative and innovative work environment.
Opportunities for professional growth and skill development.
Competitive salary within the range of ₹30,000 – ₹45,000 per month.