Social Media Associate

6 days ago


bangalore, India Protyze® Full time

Company:  Protyze Location:  Kirloskar Business Park, Hebbal, Bengaluru Role Type:  Full-time, In-office Experience Required:  2–3 Years Remuneration: Upto 5L p.a. Reporting To:  CMO Open Positions:  1 About Protyze Protyze isn’t just a protein brand — it’s a bold new movement redefining how India fuels fitness. As the country’s first Clear Whey Protein , we’re breaking the mould of heavy, milky shakes with a light, refreshing, and delicious alternative that fits seamlessly into modern, active lifestyles. We stand at the intersection of clean nutrition, culture, and innovation , on a mission to make functional wellness aspirational, accessible, and globally competitive . Backed by visionary investors and a culture-first team , Protyze is already making waves across global markets. Now, we’re looking to bring on sharp digital minds  who can help us tell our story, inspire a new generation of fitness-forward consumers, and build a brand that punches way above its weight. About the Role: As a Social Media Associate for Protyze , you’ll be at the intersection of fitness, culture, content, and community . From shooting scroll-stopping reels to crafting killer copy, you’ll own our social voice across platforms – building brand love, driving engagement, and fueling our rapid growth. You’ll thrive in this role if you: Think in memes, talk in reels, and write captions in your sleep. Know what’s trending before it trends. Can shoot, edit, and upload faster than most people can say “algorithms.” Key Responsibilities: Develop and manage end-to-end content calendars  across Instagram, YouTube, LinkedIn, Meta, X, and more Craft snappy, platform-specific copy  – from carousel posts and static creatives to reel scripts and VO prompts Shoot & edit short-form content  (especially reels, behind-the-scenes, product drops, UGC, and challenges) Collaborate with design, editorial, and performance teams to bring ideas to life Lead trendspotting  and create timely, topical content rooted in Gen Z & fitness culture Manage daily community engagement  – DMs, comments, shoutouts, collabs Track analytics, measure what’s working, and optimise content using data Lead, ideate and execute campaigns, collabs, and influencer activities Support the marketing and PR team in creating social-first content to amplify brand stories in media coverage, influencer collaborations, and press initiatives, ensuring alignment with overall brand messaging. Requirements: 2–3 years of hands-on experience managing social for D2C/lifestyle/FMCG/fitness brands Strong copywriting chops with a good sense of visual aesthetics Experience shooting and editing content on your phone (basic reel-level editing a must) Working knowledge of platform algorithms, posting best practices, and content strategy Comfortable working in a fast-paced, high-ownership environment Passionate about fitness, wellness, or building youth brands Nice to Have: Canva / Adobe Suite skills Certifications in digital/social media marketing A strong personal social media presence (fitness or lifestyle preferred) Experience working at a D2C startup, influencer-led brand, or performance-focused team Why join Protyze? Be part of India’s most exciting fitness-nutrition brand Work in a team that values speed, culture, creativity, and ownership Get hands-on with brand building from the ground up Access to the latest in content, commerce, and creator economy trends


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