Product Manager

1 week ago


Bangalore, India HCLSoftware Full time
HCL AppScan, AI-powered Application Security Platform for Modern Development, is seeking an experienced and strategic Director of Product Marketing to lead our product marketing efforts. The ideal candidate will possess a deep understanding of application security, software development lifecycles, and the competitive landscape. Develop and Execute Go-to-Market Strategies: Lead the planning and execution of comprehensive go-to-market strategies for new product launches and existing product enhancements. New Version Launches - Planning and Execution: Orchestrate the end-to-end launch plan for new product versions, major features, and significant updates, ensuring maximum market impact and adoption.
Content Creation and Thought Leadership: Develop high-quality marketing content, including datasheets, whitepapers, presentations, videos, solution briefs, case studies, website copy, and blog posts. Sales Enablement: Collaborate closely with the sales team to create effective sales tools, training materials, and competitive intelligence to empower them to effectively articulate the value of HCL AppScan products.
Cross-Functional Collaboration: Work closely with product management, engineering, sales, and corporate marketing teams to ensure alignment on product roadmap, launch plans, and overall business objectives.
Partner with demand generation teams to develop and execute integrated marketing campaigns that drive leads and pipeline for HCL AppScan.
Build, mentor, and lead a high-performing product marketing team. Foster professional growth, provide coaching and feedback, and ensure operational excellence across all product marketing initiatives.
15+ years of experience in product marketing, with at least 5+ years in a leadership role, preferably within the application security or cybersecurity software industry.
~ Proven track record of successfully launching and growing enterprise software products.
~ Marketing Skills:
~ Exceptional written and verbal communication skills, with the ability to translate complex technical concepts into clear, concise, and compelling marketing messages.
~ Strong analytical skills to interpret market data and make data-driven decisions.
~ Proficiency in creating sales enablement tools and training materials.
~ Bachelor's degree in Marketing, Business, Computer Science, or a related field. MBA is a plus.

Opportunity to lead product marketing for a leading application security solution.
Competitive salary and benefits package.
Opportunities for professional growth and development.
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