Adobe Campaign Manager

6 days ago

Delhi, India EXL Full time

Key Responsibilities- Campaign Management & Execution- Design, build, and deploy multi-channel campaigns (Email, SMS, Push, Direct Mail, In-App).- Manage end-to-end campaign workflows including targeting, segmentation, and personalization.- Set up recurring and ad-hoc campaigns with proper audience targeting rules and testing scenarios.- Segmentation & Targeting- Create customer segments using Adobe Campaign’s data model and query capabilities (SQL).- Leverage behavioural, transactional, and demographic data to build targeted lists.- Manage suppression, seed lists, and ensure compliance with opt-in/opt-out rules.- Personalization & Templates- Configure personalization blocks, dynamic content, and message templates.- Work with creative teams to build responsive, personalized email templates.- Campaign Optimization & Reporting- Monitor campaign performance (delivery, open rates, click-throughs, conversions).- Conduct A/B testing and provide insights for optimization.- Generate campaign reports and dashboards for stakeholders.- Cross-Functional Collaboration- Partner with data, analytics, and IT teams to ensure smooth campaign execution.- Work with marketing stakeholders to translate business requirements into technical campaign setups.- Ensure campaigns align with brand guidelines and compliance requirements.Required Skills & Qualifications- 3–7 years of experience in Adobe Campaign (Classic/v8) campaign execution and management.- Strong knowledge of email marketing best practices (deliverability, compliance, CAN-SPAM, GDPR).- Experience with SQL and JavaScript for segmentation and audience building.- Hands-on knowledge of campaign workflows, typologies, schemas, personalization, and message templates.- Understanding of data flows, customer journeys, and campaign automation.- Familiarity with multi-channel orchestration (Email, SMS, Push, Direct Mail).- Strong analytical skills and experience working with reporting & campaign optimization.- Ability to collaborate with marketing, data, and technology teams.- Excellent communication and project management skills.Nice to Have- Experience with Adobe Experience Cloud products (AEP, Journey Optimizer, Adobe Analytics, Adobe Target).- Knowledge of HTML, CSS, JavaScript for email template troubleshooting.- Exposure to integration with CRM/CDP systems (Adobe AEP, Snowflake, etc.).

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