Marketing Executive

1 day ago

Bangalore, India Virya Autonomous Technologies Full time

We’re looking for dynamic and creative Marketing Executives who are passionate about driving impact in the B2B space . If you have proven experience in digital marketing, content creation, and brand management—and love turning insights into powerful campaigns—this role is for you.

You’ll play a key role in shaping our brand story, engaging customers, and supporting data-driven growth through strong research and analytical skills.

These positions are based out of Bangalore

Key Responsibilities

A. Digital & Brand Marketing:

1.Brand Management

  • Drive brand positioning and maintain consistency across digital platforms
  • Manage brand guidelines and ensure aligned communication

2.Digital Campaigns

  • Plan and execute digital campaigns across LinkedIn, email, and other B2B channels
  • Collaborate with sales teams to design campaigns for lead generation and customer engagement

3.Content Creation

  • Develop compelling marketing content—blogs, case studies, whitepapers, presentations, and sales collaterals
  • Build thought-leadership content to strengthen brand authority

4.Social Media Marketing

  • Design and manage social media strategies to grow brand presence and stakeholder engagement
  • Track, analyze, and report social media performance metrics

5.Events & Product Marketing

  • Support product launches, trade shows, and customer engagement initiatives
  • Coordinate event marketing activities to maximize visibility and ROI

B. Research & Analytics

  • Conduct market research, competitor benchmarking, and industry analysis to identify trends and opportunities
  • Support business growth with actionable insights derived from market data
  • Measure, track, and report on marketing campaign effectiveness using analytics tools
  • Provide data-driven recommendations to optimize campaigns and lead-generation strategies

Qualifications

  • MBA with specialization in Marketing / Business Analytics
  • 2+ years of experience in B2B marketing
  • Strong expertise in digital marketing, social media, and brand management
  • Proficiency in business analytics and research
  • Excellent communication and content writing skills
  • Ability to multitask, manage timelines, and deliver measurable results

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