Marketing Specialist

2 weeks ago


Gurgaon, India Radical Minds Technologies Pvt. Ltd. Full time

Email Marketing Specialist Experience: 2-3 Years Industry: B2B SaaS Apply Only: Immediate Joiners Target Market: USA, UK, India & English-speaking countries We are looking for an experienced Email Marketing Specialist to plan, execute, and optimize our email marketing campaigns for B2B SaaS products, BPO, AI Agents Services leads focusing on the US, UK, India and other English-speaking markets.  The ideal candidate will have hands-on experience in building email campaigns , marketing automation, nurturing B2B leads, and driving engagement and conversions. Plan, create, and execute email marketing campaigns for lead generation, nurturing, and customer engagement. Write compelling B2B email copy aligned with the brand voice. Segment and manage email lists effectively for US, UK, India and English-speaking audiences. Analyze campaign performance (open rates, CTR, conversion) and optimize based on insights. Collaborate with sales & content teams to design campaign strategy. A/B test subject lines, content, send times, and CTAs. Report weekly & monthly campaign performance metrics. Work with tools like HubSpot, Mailchimp, Active Campaign, Klaviyo, or similar platforms. 2-3 years of proven experience in B2B SaaS Email Marketing. ~ Expertise in email marketing platforms & automation tools. ~ Excellent copywriting & communication skills in English. ~ Strong analytical skills & experience working with data-driven insights. ~ Familiarity with CRM tools and basic HTML/CSS for emails is a plus. ~ HubSpot / Mailchimp / Active Campaign / Klaviyo / Pardot Google Analytics / UTM Tracking Canva / Figma (for basic design requirements) Excel / Google Sheets (for reporting & data analysis) Experience in SaaS B2B Demand Generation Campaigns. Exposure to


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