Global Marquee Rides

Job Purpose:The role of Manager - Global Marquee Rides is responsible for leading the conceptualization, planning, and execution of Royal Enfield's global marquee rides and brand experiential properties. This role will drive the strategy for building a strong Royal Enfield culture through rides, community engagement, and strategic partnerships, while also overseeing content generation, social media management, and operations for these initiatives.Position Overview:Location: ChennaiPosition Title: ManagerReports to: Global Brand Lead - Marquee Rides, Experiences and Brand ProjectsFunction: Global Marquee Rides & CommunityWhat you’ll do:Rides & Events Strategy &amp Management:- Develop and implement a comprehensive global strategy for marquee rides and community events, aligning with Royal Enfield's "Pure Motorcycling" philosophy and overall brand objectives.- Lead the conceptualization, planning, and execution of large-scale, impactful brand experiential properties, including global marquee rides and community events.- Oversee all aspects of ride and event operations and production from brief to completion, ensuring adherence to timelines, budgets, and quality standards.- Drive innovation in event experiences by staying up-to-date on industry trends, best practices, regulations, and venue options.- Conduct thorough post-event evaluations and report on outcomes against objectives.Team Leadership & Development:- Lead, mentor, and develop a team of 3-4 Rides Specialists, fostering a high-performance andcollaborative environment.- Provide guidance and oversight to the team in all aspects of rides and event planning andexecution.Agency & Vendor Management (External Stakeholders):- Oversee the sourcing, evaluation, and contracting with a diverse range of external partners,including event agencies, content agencies, social media agencies, venues, and artist managers.- Lead negotiations on contracts and pricing with vendors and agencies to ensure cost-effectiveness and adherence to budget parameters.- Serve as the main point of contact and oversee all vendors and subcontractors, ensuring their deliverables meet project requirements and quality standards.- Provide clear and effective feedback to creative agencies to ensure deliverables align with brandInternal Stakeholder Management:- Collaborate closely with cross-functional internal teams, including Finance, Marketing, Brand, Business (Sales, Service, Spares), and Content, to understand requirements and align on event goals and deliverables.- Partner with marketing leads across India and other markets (APAC, Americas, EMEA) to localize and amplify global ride initiatives.- Work with CSU, Marketing, Digital Marketing, and PR teams to ensure integrated and effective campaign execution.- Ensure all experiential properties maintain brand custodianship for new digital assets and align with the overall brand strategy.- Prepare and submit status reports to internal stakeholders as required.Community & Partnerships:- Drive initiatives to build and foster a strong Royal Enfield culture within communities and riding groups, enhancing rider engagement and loyalty.- Identify and establish strategic partnerships with other relevant brands to amplify reach and enhance experiential offerings.Content & Digital Marketing:- Lead content generation briefs for brand properties- Oversee social media management related to rides and events, driving engagement and brand visibility.- Support Newsroom content creation by identifying opportunities to generate stories that shape opinions.- Spot opportunities to curate and repurpose user-generated content to foster community and brand advocacy.What you'll bring:Experience: 8-12 years of professional Ride/event planning and execution experience. Proven success in planning and managing large-scale events. Avid motorcyclist with the ability to domotorcycle rides. Background in brandQualification: Bachelor’s degree (Full Time) in Engineering, Event Management, Hospitality, Business Administration, Marketing, Journalism, Mass communication or a related fieldWhy work with us?We are a global leader in middleweight motorcycles (250-750cc), operating in 65 countries. Royal Enfield’s unique approach to forging our path has led to consistent growth and profitability. Emphasizing our values and brand essence, we strive to transform into a premium experiential brand. By embracing diversity and new ideas from various industries and regions, we are expanding our team for a broader perspective on global markets.Ready to Join Us?Apply via our website today. Join our trailblazing team and be a part of our legacy “So why wait? Join us and experience the freedom of embracing the road, riding with pure motorcycling passion.”