Content Marketing Team Lead

2 days ago


Kochi, India Matterbay Full time
Company Description Matterbay collaborates with clients to quickly assess, identify, and deliver viable professional services and team resourcing to help achieve their goals. Join us and be part of a dynamic team that prioritizes excellence and innovation in delivering exceptional services.

Awareness & Community Building:
Develop and execute a content strategy that establishes Unmeshed as a thought leader in the AI orchestration and agentic AI space.
Create and distribute high-value educational content: technical blog posts, tutorials, case studies, and video content for YouTube and Reddit.
Build and manage our presence on key social platforms (LinkedIn, Twitter, Discord) to engage with the developer and AI community.
Plan and execute awareness campaigns targeting university students, researchers, and early-adopter developers in the tech community.

Develop and run performance marketing campaigns (paid social, search, content syndication) to drive qualified traffic to our website and playground.
Build and optimize email marketing campaigns (newsletters, nurture sequences, product updates) to engage our audience and convert leads into active users.
Work with sales (likely the founders initially) to ensure a smooth handoff of marketing qualified leads (MQLs) and develop content for sales enablement.

Product Marketing:
n8n, Dify, Langflow, Zapier).
Demonstrate exceptional trend-jacking skills by identifying emerging tech themes (new model releases, AI agent experiments), and rapidly creating relevant content, use
Manage the marketing budget efficiently, focusing on high-ROI activities.

5+ years of experience in a full-funnel marketing role, preferably at a B2B SaaS or developer-focused tech startup.
~ Hands-on experience with key marketing tools (e.g., CRM like HubSpot/Apollo, analytics like Google Analytics, email platforms, social media management).
~ Self-starter attitude with the ability to thrive in a fast-paced, ambiguous environment with minimal supervision.
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