Marketing Executive

3 weeks ago

hyderabad, India Organo Eco Habitats Full time
Company Description
Organo Eco Habitats is a company based in Hyderabad that focuses on creating sustainable communities promoting Rurban Living. Our communities prioritize collective farming and off-grid energy resources to achieve low carbon footprint communities. Our company is built on principles of Samavriddhi (prosperity for all) across people, planet and profits. We have successfully delivered Organo Naandi, a global award winning and thriving community on the outskirts of Hyderabad, and are currently working on upcoming projects such as Organo Antharam, Damaragidda, Kandawada and Organo Rurban Lofts. We are seeking individuals aligned with our mission.
Role Description
The Marketing Executive at Organo plays a pivotal role in driving the organization's marketing initiatives and achieving its business objectives. The primary objective of this role is to coordinate, execute, and optimize marketing campaigns across various channels, both online and offline. The Marketing Executive will work closely with internal teams and external partners to ensure the successful implementation of marketing strategies, ultimately contributing to the growth and success of Organo.
Key Responsibilities
1. Coordinate marketing campaigns and activities across multiple channels, including digital, social media, and traditional channels.
2. Managing campaigns on Zoho CRM via Zoho Social.
3. Familiarity with social media dashboards for scheduling posts, monitoring engagement, and analyzing metrics.
4. Excellent written communication skills, with the ability to assess content for various marketing channels, including social media, email, and advertisements.
5. Assist in the creation and optimization of marketing materials, including digital content, advertisements, and promotional materials.
6. Monitor and report on the performance of marketing campaigns, including tracking metrics and analyzing data to optimize results.
7. Support the organization of events, exhibitions, and trade shows, from planning to execution, ensuring a seamless and successful experience.
8. Maintain relationships with external vendors and partners, coordinating creative approval and execution according to brand guidelines and product kits.
9. Experience in end-to-end WhatsApp campaigns, including strategy, execution, and performance tracking.
10. Proficiency in conducting email campaigns, from content creation to delivery and analysis.
11. Overseeing Webflow and Zapier integration on a regular basis.
Key Interactions :
Internal - Product, Sales, Finance etc.,
External - Marketing agencies, design agencies, execution agencies for online and offline marketing etc.,
Minimum Requirements :
1. Bachelor's degree in Business Administration (BBA) or related field with minimum 3 years experience.
2. Or a Master's degree in Marketing (MBA) preferred with minimum 2 years experience.
3. Full understanding of executing Meta and Google Ads campaigns and reporting metrics.
4. Demonstrated experience in the end-to-end execution of offline marketing.
Knowledge & Skills :
1. Strong communication and interpersonal skills.
2. Excellent organizational and multitasking abilities.
3. Proficiency in Microsoft Office Suite and marketing software & tools.
4. Ability to work effectively in a fast-paced environment and meet deadlines.
5. Proactive attitude and willingness to take initiative.
6. Creative thinking and problem-solving skills.
Behavioral Competencies :
1. Adaptability: Ability to adjust to changing priorities and environments.
2. Collaboration: Works effectively in a team environment and fosters positive relationships with internal colleagues and external vendors.
3. Attention to detail: Pays close attention to detail to ensure accuracy and quality in all tasks and deliverables.
4. Results-driven: Driven to achieve goals and deliver results that contribute to organizational success.
5. Leadership: Demonstrates leadership qualities and takes ownership of projects and tasks.
6. Continuous learning: Actively seeks opportunities for learning and growth to enhance skills and knowledge in the field of marketing.
7. Problem solving: Should be agile to foresee problems and plan for solutions

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