Brand Manager

4 weeks ago


India Cod consultancy Full time

Role Overview

The Brand Manager is responsible for developing, managing, and strengthening the brand image while creating and executing marketing strategies to enhance brand visibility, customer engagement, and market share. This role requires strategic thinking, creativity, and collaboration to ensure the brand remains competitive and resonates with its target audience.

  • Brand Strategy : Develop and implement strategies to build and enhance the brand's image, positioning, and visibility.
  • Marketing Campaigns : Plan and execute integrated marketing campaigns across various channels, ensuring alignment with brand objectives.
  • Market Research : Conduct research to analyze customer preferences, market trends, and competitor strategies, leveraging insights to refine brand initiatives.
  • Brand Identity : Maintain consistency in brand visuals, messaging, and tone across all communication and marketing materials.
  • Product Alignment : Collaborate with product teams to align features and benefits with the brand’s value proposition and positioning.
  • Content Oversight : Oversee the creation of engaging content, including advertising, social media posts, and promotional materials, ensuring they reflect the brand's story.
  • Stakeholder Collaboration : Work closely with internal teams, external agencies, and influencers to amplify brand presence and achieve marketing goals.
  • Performance Metrics : Monitor and analyze the performance of branding efforts using KPIs like engagement, awareness, and ROI, presenting regular reports.
  • Budget Management : Allocate and manage budgets for branding and marketing activities efficiently to maximize impact.
  • Innovation and Trends : Stay updated on industry trends, emerging technologies, and market changes to keep the brand competitive and relevant.

Skills and Qualifications

  • Education : Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).
  • Experience : 5+ years in brand management or marketing roles, with a proven track record of successful campaigns.
  • Skills :
  • Strong analytical skills and data-driven decision-making.
  • Excellent communication and leadership abilities.
  • Creativity and strategic thinking for innovative branding initiatives.
  • Technical Proficiency : Familiarity with tools like Google Analytics, social media platforms, and marketing software.



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