Influencer Marketing Manager
2 days ago
Join our team as an Influencer Marketing Specialist at Little Extra Lucknow.
For our beauty and personal care e-commerce brand "Little Extra", we are looking for a talented Influencer Marketing expert to join our team.
The ideal candidate will have a passion for influencer marketing, a deep understanding of social media platforms, and the ability to foster and manage relationships with influencers. This role requires a creative thinker who can strategize, execute, and analyze influencer campaigns to drive brand awareness, engagement, and growth.
Key Responsibilities:
· Develop and execute innovative influencer marketing strategies that align with the company's overall marketing objectives.
· Identify and research potential influencers, content creators, and thought leaders within the target market to build a robust influencer network.
· Establish and maintain strong relationships with influencers, negotiating partnerships and collaboration terms that benefit both parties.
· Collaborate with cross-functional teams, including content creators, designers, and copywriters, to create engaging and authentic influencer campaigns.
· Create compelling briefs and guidelines for influencers, ensuring that brand messaging and values are effectively communicated.
· Monitor industry trends, competitor campaigns, and emerging platforms to stay at the forefront of influencer marketing.
· Track, analyze, and report on the performance of influencer campaigns, providing insights and recommendations for continuous improvement.
· Manage influencer contracts, agreements, and payments, ensuring compliance with legal and ethical standards.
· Stay up-to-date with relevant guidelines, regulations, and best practices for influencer marketing and disclosure requirements.
· Collaborate with analytics teams to measure the impact of influencer marketing efforts on key performance indicators (KPIs) such as reach, engagement, and conversion.
· Actively engage with influencers on social media platforms, responding to comments, messages, and fostering a sense of community.
Qualifications:
· Bachelor's degree in Marketing, Communications, Business, or a related field.
· Proven experience (1 years+) in influencer marketing, with a portfolio showcasing successful influencer campaigns.
· Strong understanding of social media platforms, their algorithms, and user behavior.
· Excellent communication and relationship-building skills.
· Creative mindset with the ability to conceptualize and execute innovative influencer campaigns.
· Data-driven approach to decision-making, with the ability to analyze and interpret campaign performance metrics.
· Familiarity with influencer marketing tools and platforms for discovery, outreach, and performance tracking.
· Strong organizational skills and attention to detail, particularly in managing multiple influencer partnerships simultaneously.
· Up-to-date knowledge of industry trends, best practices, and legal guidelines related to influencer marketing and disclosure.
· Ability to adapt to a fast-paced and evolving work environment.
Perks and Benefits:
- Opportunities for professional development and skill enhancement.
- A collaborative and supportive work culture that values innovation and creativity.
- 5 days a week, working for a better work-life balance.
- Access to cutting-edge design tools and resources.
- The privilege of being among the first to experience and enjoy our latest range of beauty and personal care products.
Join our team and make a significant impact by leveraging the power of influencer marketing to elevate our brand Little Extra and engage our target audience.
Job Type: Full-time
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