Paid Search Specialist
6 days ago
Paid Search Specialist – International Focus
Location: Chennai, India (In-office)
About Us
Trademarkia is a global leader in trademark and intellectual property services, helping individuals and businesses protect their brands worldwide. We are expanding our digital reach into international markets, focusing on providing tailored experiences to clients across Canada, the UK, Australia, Poland, Mexico, and Europe.
We are seeking a dynamic and results-driven Paid Search Specialist with at least 1 year of mandatory experience in managing paid search campaigns. Based in our Chennai office, this role requires working closely with diverse international teams and markets, making cultural adaptability and global collaboration essential. This position offers exciting growth potential, including opportunities to work in our global offices in Poland, the United States, Latin America, and South Africa for the right candidate.
Key Responsibilities
- Develop and manage paid search campaigns on Google Ads and other relevant platforms, focusing on Canada, the UK, Australia, Poland, Mexico, and Europe.
- Conduct keyword research, create ad copy, and design audience targeting strategies tailored to local markets.
- Analyze performance data to make data-driven optimizations, improve ROI, and identify growth opportunities.
- Collaborate with content and web development teams to ensure landing pages align with campaign goals and local cultural nuances.
- Utilize basic CMS tools to update international landing pages, ensuring they are localized and optimized for conversions.
- Work effectively with teams across different countries and cultures, understanding their specific needs and expectations.
- Stay current with international trends, consumer behavior, and competitor strategies in focus markets.
- Proactively identify new opportunities, propose creative solutions, and take ownership of campaign success.
Qualifications
- Mandatory: Minimum of 1 year of experience managing paid search campaigns, including keyword research, ad copywriting, and performance analysis.
- Strong analytical skills with experience using tools like Google Analytics, Google Ads, and other PPC platforms.
- Basic CMS knowledge (e.g., WordPress, Shopify) for landing page edits and updates.
- Demonstrated understanding of cultural and market differences in Canada, the UK, Australia, Poland, Mexico, and Europe.
- Ability to work effectively with teams and clients across multiple countries and cultures.
- Must be local to Chennai and able to work in-office full-time
Preferred Skills
- Experience with A/B testing for ad creatives and landing pages.
- Familiarity with international SEO strategies to complement paid campaigns.
- Fluency or proficiency in a second language from a target market is a plus (e.g., French, Polish, Spanish).
- Strong communication and interpersonal skills to collaborate across multicultural teams.
Why Join Us?
- Be part of a high-growth team with a startup culture.
- Opportunity to work with international teams and develop global marketing expertise.
- Potential to work in our global offices in Poland, the United States, Latin America, and South Africa.
- Competitive compensation package with performance incentives.
- High potential for career advancement as you grow with the company.
How to Apply
If you are passionate about international marketing, meet the mandatory experience requirement, and are ready to work in Chennai, we’d love to hear from you Please submit your resume and a brief cover letter detailing your relevant experience and why you are the perfect fit for this role.
Trademarkia is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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