Performance Marketer

Job Title: Performance Marketer – Meta AdsLocation:India (Remote)Shift Timings:7 PM – 4 AM ISTAbout Us:At Simplia Inc., we’re not just another tech company. We’re an AI-powered disruptor based in Los Angeles, revolutionizing the way small to mid-sized businesses grow through state-of-the-art digital marketing solutions. Our sights are set high—we’re on a mission to evolve into a $100 million leader in the industry, and we’re looking for the best of the best to join our team.The Opportunity:Are you an aggressive, results-obsessed performance marketer with a proven track record of driving 3X+ ROAS? Have you helped startups scale to $100 million or more in revenue with your strategies? If you're ready to lead, innovate, and be the driving force in taking a company from ambitious goals to record-breaking achievements,Simplia Inc.wants you.This is your chance to step into a pivotal role where your expertise, leadership, and hunger for success will directly influence the trajectory of a high-growth AI company.As a part of the initial screening process, please fill the Google Form below:Google Form LinkWhat You’ll Do:Meta Ads Campaign Strategy & ManagementDevelop, implement, and optimize paid campaigns onMeta (Facebook & Instagram)to drive performance and meet business objectives.Lead theend-to-end campaign execution : creation, audience targeting, ad copywriting, and budget management.Conduct in-depth audience research and leverage Meta’s targeting tools to ensure campaigns reach the right people.Performance Analysis & OptimizationAnalyze campaign data to optimize for CPA, ROAS, CTR, and conversions.Continuously refine targeting, bidding strategies, and creative assets.ConductA/B testingon ad creatives, formats, and audiences to improve performance.Budget ManagementOversee and manage campaign budgets to ensure cost-effective advertising and maximize ROI.Forecast and adjust budgets based on performance, ensuring optimal ad spend allocation.Creative Strategy & OptimizationCollaborate with creative teams to develop engaging ad formats (carousel, video, static, etc.).Optimize creative assets for engagement, conversions, and campaign performance.Reporting & CommunicationGenerate and present campaign reports with actionable insights.Align with clients/internal stakeholders on objectives, updates, and strategies.Meta Ads Best Practices & ComplianceEnsure all campaigns adhere to Meta’s advertising policies.Stay updated withMeta Ads innovations and featuresfor improved performance.Cross-Functional CollaborationWork with design, content, and analytics teams for aligned execution.Ensure proper tracking, pixel setup, and accurate data flow.Continuous Learning & ImprovementStay ahead of social media advertising trends and Meta platform updates.Experiment with new formats and features to maximize opportunities.Qualifications:Must Have:Meta Ads Certification (Mandatory)Proven experience runningMeta Ads campaignswith measurable results.Strong understanding of CPA, ROAS, CTR, and conversion tracking.Proficiency inMeta Ads Managerand related tools.Excellent communication and reporting skills.Preferred Skills:Meta Blueprint Certificationor equivalent advanced credentials.Experience with advanced ad formats likeDynamic Ads&Instagram Stories Ads .Familiarity with Google Analytics or third-party analytics platforms.What You Bring:Experience:5+ years in performance marketing, scaling startups or working with high-impact agencies.Proven Track Record:Delivered 3X+ ROAS and scaled campaigns contributing to $100M+ revenue growth.Leadership Excellence:Ability to mentor, guide, and manage marketing teams.Technical Mastery:Expertise in Meta Ads and digital marketing tools.Aggressive & Goal-Oriented:Relentless focus on achieving measurable business growth.Analytical Prowess:Skilled in turning complex data into impactful strategies.Exceptional Communication:Confident in influencing and inspiring clients & teams.What We Offer:Competitive Pay:With performance-based incentives for top achievers.Remote Flexibility:Work from anywhere in India on US shift timings.High-Impact Role:Your strategies will directly influence company growth.Growth-Focused Environment:Thrive in a culture that celebrates innovation and big wins.Legacy Opportunity:Play a key role in Simplia Inc.’s journey to unicorn status.Commitment:We seekdedicated professionalswho are ready to invest their expertise and passion into buildingSimplia Inc.into a $100M+ leader.If you’re a growth-drivenPerformance Marketer with mandatory Meta Ads Certification , ready to lead campaigns that change the game, we want to hear from you.