Content Editor

4 weeks ago

delhi, India Restroworks Full time
Job Title: Content Lead
Department: Marketing
Location: New Delhi (Corporate Office)
Qualifications: Built/led/ run a content property, understands SEO and content distribution
Experience: 4-7 years
About the role
As one of the leaders in Restaurant Management Software ( G2 2023 Top Companies list ), Restroworks is changing the game regarding marketing. We believe in the power of good content and its impact on brand building.
As a content marketing lead, you will be responsible for all content marketing initiatives to drive traffic and engagement and for leads that deliver sales and customer retention. This role requires a content-first mindset: understanding what the audience wants for and optimizing the conversion path.
If you’re looking for a diverse team and an opportunity to grow as a content marketer, this might be your perfect role.
Key Responsibilities
Planning digital content strategies across all online platforms, including blog, webpages, landing pages
Serve as an exemplary writer, consistent with our tone and mission
Able to produce high-quality articles, white papers, blogs, press, email marketing messages, case studies, and presentation content
Build and maintain editorial calendar and written guidelines
Well-versed with the best SEO practices
Continuously measure and improve content performance; create reports leveraging Google Analytics, HubSpot, and social media analytics tools.
Designing and implementing creative marketing strategies to disseminate content
Should have some background of FnB Industry Knowledge.
Should have worked with a B2B SaaS Company
Skillset
Someone who has experienced a scale of 100k to 1mn unique visitors/ subscribers
We assume this will take you a range of 2- 4 years worth of experience to accomplish
Experience with online community building
Data-driven and highly analytical
Proficiency with Google Analytics and Social Media Analytics.
Knowledge of WordPress for content management
Knowledge of content distribution platforms such as Hubspot, Mailchimp, etc
Benefits
Get your hands on one of the best Restaurant SaaS products
Work with 20,000+ happy brands in 50 countries
A dream team, always open to crazy ideas
Open and transparent work culture
Restroworks
Restroworks (formerly Posist) is a leading cloud-based enterprise technology platform that powers over 20,000 restaurants globally. The unified cloud platform empowers restaurant operators to grow at scale, improve bottom-line efficiency, and deliver a consistent guest experience at all touchpoints.
The Restroworks platform is designed for restaurants of all formats and sizes, including Quick-Service Restaurants (QSR), Fine-Dine Restaurants, Cloud Kitchens, Fast Casual, Food Courts, and Hotel Restaurant Chains. It offers a comprehensive suite of products, including Front-of-House, Back-of-House, Kitchen Suite, Digital Ordering, Integrations, Reports, and Analytics.
Renowned restaurant chains such as Taco Bell, Subway, Nando's, Carl's Jr, Häagen-Dazs, Arby’s, and Caribou Coffee are among the many brands using Restroworks to manage their processes, people, and places of operation. With teams across the Middle East, Asia Pacific, North America, and Latin America, the company serves leading restaurant chains in over 50 countries.
Restroworks is certified with ISO 27001, ISO 27017, ISO 27701, SOC1 Type 2, SOC 2 Type 2, and GDPR compliant. ​​The company is a Great Place to Work-Certified™ organization , placing it among one of the top employers of choice.
Restroworks is on a mission to make global restaurants prosperous.
For more information, visit

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