Senior digital analyst

2 weeks ago

Narela, India Bloom AI Full time
COMPANY SUMMARY
Bloom AI is a modern intelligence firm that accelerates decisions through AI-driven synthesized insights. We empower enterprises to unlock the value of data with human-like synthesis and decision intelligence at scale. Our proprietary tools and solutions are trusted by investment managers, insurance, private equity, and Fortune 1000 companies for more informed, efficient, and productive business practices.
Bloom AI is in Raleigh (U. S.) and New Delhi (India).
WE’RE LOOKING FOR:
We’re looking for a skilled marketing analyst to join our Client Delivery team. The role is at the intersection of data & digital and the candidate will be responsible for strategy and performance tracking of key client marketing programs.
WHAT YOU WILL DO:
● Providing the marketing performance measurements, reporting, and analysis required to improve marketing program results for associated business decisions through detailed analysis of the digital behavior of prospects and customers.
● Closely engage with marketing strategist in developing digital campaigns and web measurement strategies. Work with marketing team to identify, track and report KPIs.
● Develop, maintain, and analyze standardized reporting dashboards providing data driven insights recommendations to improve performance.
● Assist in developing marketing initiatives to increase relevant digital traffic, improve conversion rate, and generate qualified leads.
● Support monthly and quarterly reviews with cross-organizational teams to support continued improvements for integrated demand marketing.
● Stay current on latest trends in web-based analytics, business intelligence tools and web development.
● Other job duties as assigned as needed.
WHAT WE ARE LOOKING FOR:
● 4-6 years of experience in an analytics role with at least 2 years supporting marketing
● 2+ years in B2 B environment. Marketing experience in Financial Services will be a strong advantage for the candidate.
● 1-2 years as a power user with Adobe tools and Marketo. Experience in working on data from analytics tools (Tableau, Power BI , or similar), SQL, Google Analytics, Microsoft Excel and Power Point.
● Strong Microsoft Power Point skills.
● Experience with Microsoft Teams, Share Point, Atlassian Confluence, SEO tools, content management tools.
● Must be an organized, analytical, and critical thinker; act independently when required and have a high degree of personal initiative with ability to execute on business objectives
● Must have strong written and oral communication skills, with effective presentation and interpersonal skills while exhibiting professional maturity, good judgment, and ability to perform under pressure
● Demonstrate project and process management capabilities
● Experience collaborating with multiple teams to drive timely project completion
● Knowledge of digital marketing concepts, inbound and outbound
● Strong attention to detail
● Ability to work in a fast paced, highly collaborative environment while exhibiting optimal time management skills.

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