Programmatic campaign manager
1 week ago
ADBRO is Asia's No.1 High-Impact Marketing Channel across SEA, Taiwan/HK, India, and MENA, delivering 350+ million exclusive monthly users via direct premium publishers integration and extending to 1.2+ billion with priority reach through top SSPs across web, apps and streaming.
We specialize in:
• Exclusive high-impact ads at massive scale (in-image, page takeovers, OTT/CTV)
• Engagement solutions (interactivity, gamification, context triggers, free creative adaptation)
• Performance activations (leads, incremental lifts, footfall, 1 P retargeting, lookalikes)
We ensure brand safety and high recall with premium placements, free brand lift studies, and IAS pre-filtering. CPCV, CPC, CPS, or CPL deals guarantee conversions and ROI, powered by AI-driven segmentation and flexible pricing (with top-up traffic if KPIs aren't met). As an IAB member, ADBRO's high impact units, 24/7 optimization and transparent reporting consistently deliver 2–5x better performance at every funnel stage.
Website: description
What Can You Expect In This Role:
As a Programmatic Campaign Manager, you will manage and optimize client's landing pages and app-focused programmatic campaigns via DV360 and ADBRO DSP, driving leads, conversions, and app installs. This role offers a fast-paced digital marketing environment, collaboration with an international team, and hands-on experience in CPS, CPI, CPA, and ROI optimization.
Responsibilities:
Develop, implement, and manage performance-driven programmatic campaigns in DV360 and ADBRO DSP.
Optimize campaigns for leads, web/app installs, and conversions to achieve performance goals.
Monitor and analyze campaign performance, ensuring alignment with media plan objectives.
Utilize data-driven insights to continuously improve CPS, CPI, CPA, and ROI metrics.
Collaborate with internal teams to develop new strategies and best practices.
Prepare performance reports and provide recommendations for campaign improvement.
Requirements:
3-4 years of experience in programmatic advertising or performance marketing.
Hands-on expertise with DV360 and other programmatic platforms.
Strong knowledge of CPA, CPI optimization, and app marketing strategies.
Experience with Appsflyer, Adjust, or similar mobile tracking platforms.
Ability to analyze campaign performance and make data-driven optimizations.
Understanding of various programmatic channels and their impact on deep funnel.
Strong analytical and problem-solving skills, with attention to detail.
Benefits:
Competitive fixed salary;
Flexible hybrid or work-from-home options to enhance productivity;
Generous annual leave for a healthy work-life balance;
Comprehensive insurance coverage;
Growth opportunities in leadership, entrepreneurship, and digital marketing skills;
Fully paid annual gathering with the ADBRO global team.
Hiring Flow:
HR Interview (30 min.) → Test → Interview with Hiring Manager min.) → Final Interview with Country Lead/Growth Director min.) → Job Offer
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