Content Marketing Team Lead

2 weeks ago

Coimbatore, India Aivar Innovations Full time
Marketing Lead: The Storyteller and Growth Driver for Aivar Innovations Are you a passionate marketer who excels at turning complex technology into compelling stories? Aivar Innovations is building something incredible in the AI space, and we're looking for a Marketing Lead to own our brand voice, drive our growth, and lay the foundation for a best-in-class marketing team. Your Impactful Responsibilities As our Marketing Lead, you’ll be a force multiplier, a strategic partner, and the creative engine of our brand. Driving Growth with Campaigns: You'll design, execute, and manage end-to-end marketing campaigns across digital and offline channels. You'll be the one building the funnels and measuring the results.
Creating Unforgettable Collateral: You'll be a key player in creating the marketing materials that tell our story—from presentations and brochures to case studies and sales tools. Your work will empower our sales team and educate our customers.
Owning the Content and Brand: You’ll be the champion of our brand voice. You'll work closely with our content team to develop high-impact content that resonates with our target audience. You're responsible for ensuring every piece of content strengthens our brand identity.
Analyzing and Optimizing: You'll use data from our CRM and analytics tools to understand what’s working, what's not, and how we can do better. Building the Foundation: While we don't have a formal marketing "head" yet, you will operate with a high degree of autonomy, setting the standard for how our marketing function will grow. You’ll be a mentor and guide for our content team, helping to build our future.

Experience That Matters: You have 5+ years of experience in marketing, with at least 2 years in a leadership or senior role, preferably in the tech or SaaS industry. You’ve personally managed campaigns and created marketing collateral.
A Strategic Thinker and a Doer: You're skilled in digital marketing, content creation, CRM, and analytics. Exceptional Communicator: You’re a natural at guiding teams, communicating vision, and building strong relationships with sales, product, and leadership.

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