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iD Fresh Food
2 weeks ago
Locations: Belgaum, Mysore, Ahmedabad, Jaipur, Chandigarh
About iD Fresh Food
iD was founded in 2005, to ensure that people around the world gets access to fresh, nutritious & delicious Indian food. With an unwavering vision to preserve traditional, home-made cuisine & a focus on making the process of cooking fun & effortless, iD today serves homes across India, Middle East, US and UK.
Company size- 2500+
Website- PC Musthafa (IIM Bangalore, NIT Alumnus, is hailed as the ‘Breakfast King’ of India for offering a wide array of fresh, home-made & ready to cook food items)
No. of Manufacturing Plants- 5
Headquarters- Bengaluru, Karnataka (Whitefield)
Funded by Premji Invest- Azim Premji’s Investment arm and New Quest , iD Fresh manufactures 55,000 kg of idly/dosa batter every day and delivers it to over 30,000 retail outlets. The company’s product range has grown to include a wide range of fresh ready-to-cook foods including ‘Squeeze and Fry’ Vada Batter, South Indian Filter Coffee decoction, Ragi Idly/Dosa batter, Natural Paneer and Malabar Parota among others. The company has also launched an organic product line and will soon be converting its entire operations to organic.
About the Operational Model
As our product is different from others, so is our business model. All our fresh products are made for the day they are shipped to retail stores. We have zero finished goods inventory, and hence no intermediary stockists or transitory warehouses. This is possible only with the help of an inhouse fleet of vehicles and distribution personnel. Currently a fleet of 500+ dedicated vehicles and crew touch 30,000 retailers daily and replenish 100,000+ Kgs units of the freshest produce.
Job Overview
We are seeking an Area Sales Manager to spearhead the launch and expansion of our FMCG products in a new city. The successful candidate will be responsible for developing and executing sales strategies, managing a sales team, building key relationships with distributors and retailers, and driving product availability and brand growth in the region. This role requires strong leadership skills, market insight, and a results-driven approach to achieving sales targets in a competitive landscape.
Key Responsibilities
Lead the market entry strategy for the new city, identifying growth opportunities and setting sales targets.
Build and manage a local sales team, providing coaching and support to achieve goals.
Develop relationships with key distributors, retailers, and business partners.
Drive sales execution through strong leadership and effective promotional strategies.
Monitor performance, analyse sales data, and adjust strategies for continuous growth.
Key Qualifications
6-10 years of FMCG sales experience.
Proven success in market expansion and team management.
Strong negotiation, communication, and analytical skills.
Ability to thrive in a fast-paced, results-oriented environment.
Interested?
If this role sounds like you, then apply with us You have plenty of room for growth at iD.
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