Campaign Manager

2 months ago


India IndusInd Bank Full time

Role Details

As a Campaign Manager for mobile app, you will be responsible to drive the adoption & engagement for the app across customer segments. An important part of the Digital Banking team, this individual will be responsible for crafting and executing the strategy around new customer acquisition, driving customer value (cross-sell, win-back and transaction intensity). In this role, you will shape the “Digital Business” of the bank by coordinating with cross-functional teams e.g. digital marketing, tech solutions, product etc.

Responsibilities

Customer Engagement:

  • Work on initiatives/levers to increase the traffic on bank’s channels (mobile/net) with an objective to increase conversion from target bases new and drive adoption among the new/existing consumers.
  • Analyse user journeys to identify improvement areas to increase visitors and conversions on our platform(s)
  • Improve conversion funnel continuously by driving optimization of digital journey
  • Identify and implement levers across channels with the help of cross-functional teams aimed at improving the customer experience and ensuring seamless journeys.
  • Work closely with Bank’s product, analytics and digital marketing team for designing targeted campaigns basis customer persona and targeted digital outreach respectively.

Product Enhancement

  • Be the voice- of customer in shaping the new set of features/products that the bank should launch
  • Work closely with Marketing team to create awareness and engagement campaigns and should have a strong view on customer needs
  • Increase adoption of new products among the existing consumers through cross-sell and upsell initiatives
  • Co-create new and optimise existing cross-sell and upsell user journeys with Digital Product Managers
  • Collaborate with the Bank’s Campaigns, Analytics and Overall Portfolio teams to drive efforts on driving conversion funnel

Qualifications

2-4 years of relevant experience in campaign/CRM management for a digital business/app

Prior experience of executing D2C campaigns and content strategy

Prior working knowledge on SQL

Working knowledge of at least one campaign management tool - Moengage, Clevertap, or Google Analytics is mandatory

Experience with marketing tools like Firebase, Appsflyer is a plus

Experience in managing digital portfolio for a bank/fintech/NBFC is a plus.


  • Campaign Manager

    1 day ago


    India HeapTrace Technology Full time

    Job Title : Campaign Manager Required Experience : 2+ Years Location : Pune, India. Key Responsibilities: Campaign Management: Create, implement, and manage Google Ads campaigns (Search, Display etc.) with a focus on driving Leads and meeting business goals. Optimization: Monitor and analyse campaign performance regularly, adjusting...

  • Campaign manager

    10 hours ago


    India TBO.COM Full time

    Campaign Manager TBO is a global platform that aims to simplify all buying and selling travel needs of travel partners across the world. The proprietary technology platform aims to simplify the demands of the complex world of global travel by seamlessly connecting the highly distributed travel buyers and travel suppliers at scale. The TBO journey began...

  • Campaign Manager

    1 day ago


    India TBO.COM Full time

    Campaign Manager TBO is a global platform that aims to simplify all buying and selling travel needs of travel partners across the world. The proprietary technology platform aims to simplify the demands of the complex world of global travel by seamlessly connecting the highly distributed travel buyers and travel suppliers at scale. The TBO journey began...


  • India Aptita Full time

    Publisher Campaign Manager Adops Skills Required - GAM,DV360,Troubleshooting, ad trafficking, video experience, end to end campaign management Location -Hyderabad Experience range - 2+ years Shift Timings - 6:00 PM to 3:00 AM Job Responsibilities - Experience in Google Ad Manager. Video Experience. Execute day to day production...


  • India Hyparz Full time

    Position: Senior Paid Ads Consultant/ Senior Campaign Manager (Part-Time) Location: Remote Employment Type: Part-Time, Consultant About Us: At Hyparz.com , we connect startups, IT companies, and tech businesses with top-tier remote talent. To enhance our reach and drive measurable growth, we are seeking a highly experienced Paid Ads...


  • India Atidiv Full time

    Job Title: Senior Campaign Manager Location: Remote Shift Timing: 09:00pm to 06:00am IST (fixed night shift)Job Summary:A Campaign Manager is responsible for planning and coordinating events to promote a particular ad, including advertising initiatives and marketing campaigns. Their duties include coordinating the efforts of various agencies and marketing...


  • India Atidiv Full time

    Job Title: Senior Campaign Manager Location: Remote Shift Timing: 09:00pm to 06:00am IST (fixed night shift) Job Summary: A Campaign Manager is responsible for planning and coordinating events to promote a particular ad, including advertising initiatives and marketing campaigns. Their duties include coordinating the efforts of various agencies and...


  • India Aptita Full time

    Your responsibilities as a Programmatic Associate Manager – Manage multichannel programmatic campaigns (desktop, mobile, and video) on DV360, TTD , Verizon, Yahoo, Amazon, Xandar, MediaMath Hands on experience with media planning, campaign setup and optimisation  Reporting and analysis followed by insight sharing on campaign performance and...


  • India JoVE Full time

    JoVE is the world-leading producer and provider of science video solutions with the mission to improve scientific research and education. Millions of scientists, educators, and students use JoVE for their research, teaching, and learning. Our institutional clients comprise over 1,000 universities, colleges, and biopharma companies, including such leaders as...


  • india JoVE Full time

    JoVE is the world-leading producer and provider of science video solutions with the mission to improve scientific research and education. Millions of scientists, educators, and students use JoVE for their research, teaching, and learning. Our institutional clients comprise over 1,000 universities, colleges, and biopharma companies, including such leaders as...


  • India Hyparz Full time

    Position: Senior Paid Ads Consultant/ Senior Campaign Manager (Part-Time) Location: Remote Employment Type: Part-Time, Consultant About Us: At Hyparz.com , we connect startups, IT companies, and tech businesses with top-tier remote talent. To enhance our reach and drive measurable growth, we are seeking a highly experienced Paid Ads...


  • India Hyparz Full time

    Position: Senior Paid Ads Consultant/ Senior Campaign Manager (Part-Time) Location: Remote Employment Type: Part-Time, Consultant About Us: At Hyparz.com , we connect startups, IT companies, and tech businesses with top-tier remote talent. To enhance our reach and drive measurable growth, we are seeking a highly experienced Paid Ads Consultant who can...


  • India Hyparz Full time

    Position: Senior Paid Ads Consultant/ Senior Campaign Manager (Part-Time)Location: RemoteEmployment Type: Part-Time, ConsultantAbout Us:At Hyparz.com, we connect startups, IT companies, and tech businesses with top-tier remote talent. To enhance our reach and drive measurable growth, we are seeking a highly experienced Paid Ads Consultant who can design,...


  • india TBO.COM Full time

    Campaign Manager TBO is a global platform that aims to simplify all buying and selling travel needs of travel partners across the world. The proprietary technology platform aims to simplify the demands of the complex world of global travel by seamlessly connecting the highly distributed travel buyers and travel suppliers at scale. The TBO journey began in...


  • India Noisiv Makerting Full time

    **Job Title:** Digital Marketing Campaign Manager**Location:** Remote or On-Site (Noisiv Marketing)Noisiv Marketing, a leading digital marketing agency, is seeking an experienced Digital Marketing Campaign Manager to join our team. The ideal candidate will have a proven track record of managing and optimizing Google Ads campaigns to achieve key performance...


  • India Shipyaari Full time

    About ShipyaariShipyaari is a leading SaaS company seeking a highly skilled Digital Marketing Campaign Manager to join our team in Mumbai.Estimated Salary: ₹12,00,000 - ₹18,00,000 per annumAbout the RoleWe are looking for a dynamic and experienced marketing professional to manage the development and execution of marketing campaigns across digital...


  • India Tata Consultancy Services Full time

    We are seeking a highly skilled Senior Linear Campaign Manager to join our team at Tata Consultancy Services. This role is responsible for managing the entire lifecycle of linear advertising campaigns, from initial booking to final reconciliation.As a Senior Linear Campaign Manager, you will serve as the primary point of contact for clients, ensuring their...


  • India Aptita Full time

    About AptitaAptita is a forward-thinking organization that thrives on innovation and collaboration. Our dynamic team of professionals shares a common goal: to deliver exceptional results in the ever-evolving digital landscape.Job OverviewWe are seeking an experienced Senior AdOps Campaign Manager to join our team. This role will play a crucial part in...


  • India My Cloud Crew Full time

    Job Title: Digital Marketing Campaign ManagerEstimated Salary: $85,000 - $110,000 per year.Company Overview:My Cloud Crew is a Talent-as-a-Service provider that delivers specialized expertise in digital marketing, paid ads marketing, virtual assistance, financial control, and web development. We're seeking a skilled Paid Ads Specialist to join our remote...


  • india HeapTrace Technology Full time

    Job Title : Campaign ManagerRequired Experience : 2+ YearsLocation : Pune, India.Key Responsibilities:Campaign Management: Create, implement, and manage Google Ads campaigns (Search, Display etc.) with a focus on driving Leads and meeting business goals.Optimization: Monitor and analyse campaign performance regularly, adjusting strategies, bids, budgets, and...