Campaign Manager
2 months ago
Role Details
As a Campaign Manager for mobile app, you will be responsible to drive the adoption & engagement for the app across customer segments. An important part of the Digital Banking team, this individual will be responsible for crafting and executing the strategy around new customer acquisition, driving customer value (cross-sell, win-back and transaction intensity). In this role, you will shape the “Digital Business” of the bank by coordinating with cross-functional teams e.g. digital marketing, tech solutions, product etc.
Responsibilities
Customer Engagement:
- Work on initiatives/levers to increase the traffic on bank’s channels (mobile/net) with an objective to increase conversion from target bases new and drive adoption among the new/existing consumers.
- Analyse user journeys to identify improvement areas to increase visitors and conversions on our platform(s)
- Improve conversion funnel continuously by driving optimization of digital journey
- Identify and implement levers across channels with the help of cross-functional teams aimed at improving the customer experience and ensuring seamless journeys.
- Work closely with Bank’s product, analytics and digital marketing team for designing targeted campaigns basis customer persona and targeted digital outreach respectively.
Product Enhancement
- Be the voice- of customer in shaping the new set of features/products that the bank should launch
- Work closely with Marketing team to create awareness and engagement campaigns and should have a strong view on customer needs
- Increase adoption of new products among the existing consumers through cross-sell and upsell initiatives
- Co-create new and optimise existing cross-sell and upsell user journeys with Digital Product Managers
- Collaborate with the Bank’s Campaigns, Analytics and Overall Portfolio teams to drive efforts on driving conversion funnel
Qualifications
2-4 years of relevant experience in campaign/CRM management for a digital business/app
Prior experience of executing D2C campaigns and content strategy
Prior working knowledge on SQL
Working knowledge of at least one campaign management tool - Moengage, Clevertap, or Google Analytics is mandatory
Experience with marketing tools like Firebase, Appsflyer is a plus
Experience in managing digital portfolio for a bank/fintech/NBFC is a plus.
-
Campaign Manager
1 day ago
India HeapTrace Technology Full timeJob Title : Campaign Manager Required Experience : 2+ Years Location : Pune, India. Key Responsibilities: Campaign Management: Create, implement, and manage Google Ads campaigns (Search, Display etc.) with a focus on driving Leads and meeting business goals. Optimization: Monitor and analyse campaign performance regularly, adjusting...
-
Campaign manager
10 hours ago
India TBO.COM Full timeCampaign Manager TBO is a global platform that aims to simplify all buying and selling travel needs of travel partners across the world. The proprietary technology platform aims to simplify the demands of the complex world of global travel by seamlessly connecting the highly distributed travel buyers and travel suppliers at scale. The TBO journey began...
-
Campaign Manager
1 day ago
India TBO.COM Full timeCampaign Manager TBO is a global platform that aims to simplify all buying and selling travel needs of travel partners across the world. The proprietary technology platform aims to simplify the demands of the complex world of global travel by seamlessly connecting the highly distributed travel buyers and travel suppliers at scale. The TBO journey began...
-
Publisher Campaign Manager
2 months ago
India Aptita Full timePublisher Campaign Manager Adops Skills Required - GAM,DV360,Troubleshooting, ad trafficking, video experience, end to end campaign management Location -Hyderabad Experience range - 2+ years Shift Timings - 6:00 PM to 3:00 AM Job Responsibilities - Experience in Google Ad Manager. Video Experience. Execute day to day production...
-
Senior campaign manager
3 days ago
India Hyparz Full timePosition: Senior Paid Ads Consultant/ Senior Campaign Manager (Part-Time) Location: Remote Employment Type: Part-Time, Consultant About Us: At Hyparz.com , we connect startups, IT companies, and tech businesses with top-tier remote talent. To enhance our reach and drive measurable growth, we are seeking a highly experienced Paid Ads...
-
Senior Campaign Manager
6 days ago
India Atidiv Full timeJob Title: Senior Campaign Manager Location: Remote Shift Timing: 09:00pm to 06:00am IST (fixed night shift)Job Summary:A Campaign Manager is responsible for planning and coordinating events to promote a particular ad, including advertising initiatives and marketing campaigns. Their duties include coordinating the efforts of various agencies and marketing...
-
Senior Campaign Manager
5 days ago
India Atidiv Full timeJob Title: Senior Campaign Manager Location: Remote Shift Timing: 09:00pm to 06:00am IST (fixed night shift) Job Summary: A Campaign Manager is responsible for planning and coordinating events to promote a particular ad, including advertising initiatives and marketing campaigns. Their duties include coordinating the efforts of various agencies and...
-
Programmatic Campaign Manager
5 days ago
India Aptita Full timeYour responsibilities as a Programmatic Associate Manager – Manage multichannel programmatic campaigns (desktop, mobile, and video) on DV360, TTD , Verizon, Yahoo, Amazon, Xandar, MediaMath Hands on experience with media planning, campaign setup and optimisation Reporting and analysis followed by insight sharing on campaign performance and...
-
Marketing Campaign Manager
2 months ago
India JoVE Full timeJoVE is the world-leading producer and provider of science video solutions with the mission to improve scientific research and education. Millions of scientists, educators, and students use JoVE for their research, teaching, and learning. Our institutional clients comprise over 1,000 universities, colleges, and biopharma companies, including such leaders as...
-
Marketing Campaign Manager
2 months ago
india JoVE Full timeJoVE is the world-leading producer and provider of science video solutions with the mission to improve scientific research and education. Millions of scientists, educators, and students use JoVE for their research, teaching, and learning. Our institutional clients comprise over 1,000 universities, colleges, and biopharma companies, including such leaders as...
-
Senior Campaign Manager
5 days ago
India Hyparz Full timePosition: Senior Paid Ads Consultant/ Senior Campaign Manager (Part-Time) Location: Remote Employment Type: Part-Time, Consultant About Us: At Hyparz.com , we connect startups, IT companies, and tech businesses with top-tier remote talent. To enhance our reach and drive measurable growth, we are seeking a highly experienced Paid Ads...
-
Senior Campaign Manager
5 days ago
India Hyparz Full timePosition: Senior Paid Ads Consultant/ Senior Campaign Manager (Part-Time) Location: Remote Employment Type: Part-Time, Consultant About Us: At Hyparz.com , we connect startups, IT companies, and tech businesses with top-tier remote talent. To enhance our reach and drive measurable growth, we are seeking a highly experienced Paid Ads Consultant who can...
-
Senior Campaign Manager
6 days ago
India Hyparz Full timePosition: Senior Paid Ads Consultant/ Senior Campaign Manager (Part-Time)Location: RemoteEmployment Type: Part-Time, ConsultantAbout Us:At Hyparz.com, we connect startups, IT companies, and tech businesses with top-tier remote talent. To enhance our reach and drive measurable growth, we are seeking a highly experienced Paid Ads Consultant who can design,...
-
TBO.COM | Campaign Manager
11 hours ago
india TBO.COM Full timeCampaign Manager TBO is a global platform that aims to simplify all buying and selling travel needs of travel partners across the world. The proprietary technology platform aims to simplify the demands of the complex world of global travel by seamlessly connecting the highly distributed travel buyers and travel suppliers at scale. The TBO journey began in...
-
Digital Marketing Campaign Manager
2 weeks ago
India Noisiv Makerting Full time**Job Title:** Digital Marketing Campaign Manager**Location:** Remote or On-Site (Noisiv Marketing)Noisiv Marketing, a leading digital marketing agency, is seeking an experienced Digital Marketing Campaign Manager to join our team. The ideal candidate will have a proven track record of managing and optimizing Google Ads campaigns to achieve key performance...
-
Digital Marketing Campaign Manager
1 month ago
India Shipyaari Full timeAbout ShipyaariShipyaari is a leading SaaS company seeking a highly skilled Digital Marketing Campaign Manager to join our team in Mumbai.Estimated Salary: ₹12,00,000 - ₹18,00,000 per annumAbout the RoleWe are looking for a dynamic and experienced marketing professional to manage the development and execution of marketing campaigns across digital...
-
Senior Linear Campaign Manager
1 month ago
India Tata Consultancy Services Full timeWe are seeking a highly skilled Senior Linear Campaign Manager to join our team at Tata Consultancy Services. This role is responsible for managing the entire lifecycle of linear advertising campaigns, from initial booking to final reconciliation.As a Senior Linear Campaign Manager, you will serve as the primary point of contact for clients, ensuring their...
-
Senior AdOps Campaign Manager
6 days ago
India Aptita Full timeAbout AptitaAptita is a forward-thinking organization that thrives on innovation and collaboration. Our dynamic team of professionals shares a common goal: to deliver exceptional results in the ever-evolving digital landscape.Job OverviewWe are seeking an experienced Senior AdOps Campaign Manager to join our team. This role will play a crucial part in...
-
Digital Marketing Campaign Manager
2 weeks ago
India My Cloud Crew Full timeJob Title: Digital Marketing Campaign ManagerEstimated Salary: $85,000 - $110,000 per year.Company Overview:My Cloud Crew is a Talent-as-a-Service provider that delivers specialized expertise in digital marketing, paid ads marketing, virtual assistance, financial control, and web development. We're seeking a skilled Paid Ads Specialist to join our remote...
-
HeapTrace Technology | Campaign Manager
1 day ago
india HeapTrace Technology Full timeJob Title : Campaign ManagerRequired Experience : 2+ YearsLocation : Pune, India.Key Responsibilities:Campaign Management: Create, implement, and manage Google Ads campaigns (Search, Display etc.) with a focus on driving Leads and meeting business goals.Optimization: Monitor and analyse campaign performance regularly, adjusting strategies, bids, budgets, and...