Senior Specialist: Digital Transformation, Digital

7 days ago

Coimbatore, India Backdropsource Full time

Conduct comprehensive SEO audits of the Shopify site to identify gaps, issues, and opportunities for improvement. ● Perform competitor analysis to understand site structures, conversion setups, and content strategies of top-performing players. ● Develop actionable SEO roadmaps (quarterly, half-yearly, yearly) and present progress reports to management. ● Monitor website behavior using analytics tools to identify drop-off points, low-converting pages, and areas for CRO improvement. ● Optimize technical SEO elements — crawl budget, indexation, site speed, internal linking, canonicalization, and structured data. ● Perform ongoing keyword research, mapping, and content optimization aligned with search intent and e-commerce taxonomy. ● Conduct A/B testing and CRO experiments to identify the most effective layouts and page formats. ● Lead off-page SEO efforts, including link acquisition, digital PR, and monitoring backlink quality. ● Use AI and automation tools to streamline workflows, optimize tasks, and scale SEO-driven content creation. ● Work cross-functionally with content, design, and web development teams to align SEO with broader business goals. 2+ years of proven SEO experience in e-commerce websites (Shopify experience required). ● Strong understanding of Shopify SEO architecture, crawl optimization, and technical troubleshooting. ● Hands-on experience with Google Analytics, Google Search Console, Screaming Frog, SEMrush, Ahrefs, and Looker Studio. ● Deep knowledge of technical SEO, structured data, and site architecture best practices. ● Experience in conversion rate optimization (CRO) and A/B testing methodologies. ● Ability to turn data insights into actionable strategies that drive measurable business outcomes. ● Proficiency in AI tools and automation for SEO, reporting, and scalable content generation. ● Experience in developing SEO frameworks that drive organic visibility, traffic, and conversions. Work with a global e-commerce brand serving creative professionals worldwide. ● Opportunity to own the full SEO strategy end-to-end. ● Collaborative culture with designers, marketers, and developers who value data-driven growth. ● Room to experiment with AI-led SEO workflows and automation. Working Days: Monday to Friday #Company Website: backdropsource.

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