Business intelligence manager
4 days ago
Tyger Brands incubates and accelerates global lifestyle brands that target digital-first upper-middle-class societies, fueling growth through Southeast Asia following a multi-channel DC2-first strategy. Part of the differentiated operating model of Tyger Brands is to select verticals using an advanced analytics approach to minimize product-market fit risk and to scale them rapidly to become category leaders.
About the Role:
The Business Intelligence Manager will play a critical role in driving data strategy and insights across our e-commerce operations. This remote role is responsible for collecting, analyzing, and interpreting data to help guide business decisions and optimize our performance across all sales channels, including online marketplaces, direct-to-consumer (DTC) platforms, and offline retail partners. You will also be responsible for working across teams in the organization and encouraging data-driven decisions through actionable insights that you generate. Whilst a technical expert, you will need to be able to communicate your insights to the wider business using different approaches and styles.
Key Responsibilities:
Data Warehouse Design & Management
Design, build, and maintain a scalable data warehouse architecture to consolidate data from multiple sources (e-commerce platforms, marketing, logistics and operations) into a unified repository.
Develop ETL (Extract, Transform, Load) processes to ensure data is accurately ingested, cleaned, and structured for reporting and analysis.
Collaborate with cross-functional teams to identify data integration requirements and ensure data consistency across systems.
Data Analysis & Reporting
Develop, maintain, and enhance data dashboards and reports, focusing on KPIs that relate to OKRs such as customer retention rate, conversion rates, average order value, and individual product sales.
Performance Optimization
Conduct in-depth analyses to identify trends, anomalies, and opportunities to improve sales, marketing ROI, and overall profitability across channels.
Cross-functional collaboration
Partner with marketing, sales, product development, and finance teams to align data insights with strategic objectives, supporting initiatives from targeted ad campaigns to new product launches.
Sales Channel Insights
Monitor and analyze performance across various channels (e.g., Tik Tok, Amazon, Shopify, Lazada, Shopee), providing data-backed recommendations for optimization.
Customer Segmentation & Behavior Analysis
Use customer data to create segmentation models, enabling personalized marketing efforts, and improving customer retention.
Forecasting & Predictive Modeling
Assist in forecasting demand, seasonal trends, and market dynamics to guide inventory planning, budgeting, and strategic growth efforts.
Data Strategy Development
Work with leadership to evolve our data strategy, including best practices for data collection, storage, governance, and analysis.
Qualifications:
Education: Bachelor’s degree in Business Analytics, Data Science, Economics, or a related field. Master’s degree preferred.
Experience: 5+ years of experience in data analytics, business intelligence, or a related role, preferably within e-commerce or retail.
Technical Skills: Proficiency in SQL, data visualization tools (e.g., Tableau, Power BI), and Excel. Experience with Python or R is a plus.
Analytical Skills: Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
Communication Skills: Excellent written and verbal communication skills, should be able to explain technical concepts to non-technical audiences and work cross-functionally.
E-commerce Knowledge: Familiarity with e-commerce metrics and platforms (Shopify, Amazon Seller Central, or similar) and an understanding of online retail dynamics.
Detail-oriented: High attention to detail, especially in data accuracy, with a proactive approach to identifying and addressing discrepancies.
Growth Mindset: Self-motivated with a passion for learning, staying updated on e-commerce trends, and implementing best practices.
What we offer:
Being part of an energetic, entrepreneurial team aiming to build one of the biggest consumer brand houses in SEA
Fully remote work (Work hours in line with UTC+8)
Building meaningful, high-end brands, that can truly make a difference in people's lives
Fast-paced environment with a rapid learning curve
Above-market pay and benefits
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