Influencer marketing manager

7 days ago

Noida, India The Formularx Full time
About The Formularx:
The Formularx is a leading dermocosmetic brand committed to revolutionizing skincare through cutting-edge science and dermatologist-backed formulations. Our mission is to deliver skincare solutions that prioritize efficacy, safety, and inclusivity. Join our dynamic team and play a pivotal role in amplifying our brand presence through influencer collaborations and digital storytelling.
Key Responsibilities:
Develop Influencer Strategy:
Craft and implement influencer marketing strategies aligned with brand objectives to drive awareness, engagement, and sales.
Identify and Onboard Influencers:
Research, identify, and onboard relevant influencers, dermatologists, and content creators across Instagram, You Tube, and other platforms who resonate with our brand ethos and target audience.
Campaign Management:
Plan and execute influencer campaigns for new product launches, promotions, and awareness initiatives.
Create detailed campaign briefs, setting clear deliverables, deadlines, and KPIs.
Oversee content creation to ensure alignment with brand messaging, scientific accuracy, and target audience needs.
Relationship Building:
Build and nurture long-term relationships with influencers to foster loyalty and advocacy.
Serve as the primary point of contact for influencers, ensuring seamless communication and issue resolution.
Performance Analysis:
Track and analyze campaign performance using tools like Google Analytics, influencer platforms, and social media insights.
Prepare detailed reports on ROI, engagement rates, and other metrics, along with recommendations for optimization.
Stay Updated on Trends:
Monitor industry trends, competitor activities, and emerging platforms to keep The Formularx at the forefront of influencer marketing.
Budget Management:
Strategically allocate budgets for influencer collaborations, ensuring maximum ROI while staying within financial guidelines.
Qualifications:
Bachelor’s degree in Marketing, Communications, Business, or a related field.
2-4 years of experience in influencer marketing.
Strong understanding of social media platforms and influencer marketing trends.
Proven experience in managing influencer campaigns end-to-end.
Exceptional communication and negotiation skills.
Proficiency in influencer marketing and analytical tools.
Passion for skincare and beauty industry is a plus
Preferred Skills:
Knowledge of analytics platforms like Google Analytics, and influencer marketing tools.
Ability to identify high-performing influencers and build authentic partnerships.
Creative mindset with a keen eye for content quality and brand alignment.

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