Social Media Executive
1 day ago
As a Social Media Exec., you'll be expected to work on and manage brand's online presence by developing a strategy, producing good content, analyzing data, facilitating customer service, and managing projects and campaigns.
Responsibilities:
- Develop creative and engaging social media strategies and campaigns.
- Manage the day-to-day handling of all social media channels such as Instagram, LinkedIn, Facebook, X, and YouTube, adapting content to suit different channels
- Create engaging content (and outsource this effectively) across multiple platforms
- Develop, launch, and manage new competitions and campaigns that promote your organization and brand
- Form key relationships with influencers across social media platforms
- Undertake audience research
- Manage and facilitate social media communities by responding to social media posts and developing discussions
- Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
- Research and evaluate the latest trends and techniques to find new and better ways of measuring social media activity
- Analyze competitor activity
- Recommend improvements to increase performance
- Set targets to increase brand awareness and increase customer engagement
- manage, motivate, and coach juniors such as social media executives or interns.
- Encourage collaboration across teams and departments
- Regularly connect with clients via telephone, email, conference calls, or face-to-face (agency roles).
Qualifications:
- 1+ years of social media marketing experience (prefer to have account management experience also).
- A solid understanding of the use of a range of social media platforms, particularly about advertising/branding and customers
- Strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques
- Knowledge and understanding of algorithms and search engine optimization
- Creative skills for contributing new and innovative ideas
- Strong communication and people skills for articulating ideas to colleagues and clients
- Leadership qualities to lead and motivate a team
- Excellent teamwork, collaboration, and networking skills
- Organizational skills, with the capacity to prioritize and work across multiple projects
- Project and campaign management skills
- The ability to work well under pressure to meet deadlines
- Online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers
- An eye for detail and the ability to work accurately
- Motivation and commitment to work
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