Marketing Content writer
7 days ago
About Us:
Yocket is India’s largest study abroad platform with a community of over 1.2 million aspirants, alumni and seniors. We are one of the largest players in the paid study abroad counselling industry. So far, we’ve secured over 10000+ admits for our students, with over 30% landing admits at the top 100 global universities.
Yocket is on a mission to enable every study abroad aspirant to get into the world’s best universities. As a rapidly growing startup looking to double our growth trajectory this year, we are looking for a talented and passionate content marketing executive to join our team.
Role Overview:
As a Content Marketing Executive at Yocket, you will be responsible for conceptualising, creating, and implementing content strategies to drive brand awareness, engagement, and conversions across channels. Working closely with cross-functional teams, you'll play a key role in crafting compelling content that resonates with our target audience and aligns with our brand objectives.
Key Responsibilities:
- Write and edit high-quality content that aligns with our brand voice, target audience, and marketing objectives.
- Execute content marketing strategies to promote our products and services across various channels, including owned and paid channels
- Analyse content performance metrics and user engagement data to identify opportunities for optimization and improvement.
- Collaborate with cross-functional teams, including creative, SEO, product, and sales, to ensure consistency and effectiveness of content across all marketing channels.
- Stay up-to-date with industry trends, best practices, and emerging technologies in content marketing and education
Qualifications:
- Bachelor's degree or higher in Marketing, Communications, Business, English, Literature, Journalism or a related field.
- 2-3 years of proven experience in content marketing
- Exceptional writing, editing, and proofreading skills in English with an eye for detail.
- Basic understanding of marketing principles and content creation tools.
- Excellent communication skills with a proactive and results-driven attitude
- Ability to work collaboratively in a fast-paced and dynamic environment.
- Prior experience in an edtech company or a startup is a plus.
What We Offer:
- Hybrid work environment
- Unbridled opportunities for career growth
- Medical insurance for you and your family
If you are a creative and results-driven content marketer looking to contribute to the growth of a dynamic edtech startup, we invite you to apply. Join us in reshaping the future of education
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