Simple Logic IT Private Limited | Content Specialist | mumbai
2 weeks ago
Job Title: Content Writer
Location: Vikhroli, Mumbai
Department: Marketing / Content
Position Overview :
We are seeking a creative and detail-oriented Content Writer to join our dynamic team. In this role, you will be responsible for producing high-quality, engaging, and informative written content that resonates with our target audience. The ideal candidate is a skilled storyteller with a passion for creating content that drives traffic, enhances brand awareness, and contributes to our overall marketing efforts.
Key Responsibilities :
- Content Creation : Write clear, compelling, and original content for various platforms, including blog posts, website pages, product descriptions, email newsletters, social media, white papers, case studies, and more.
- SEO Optimization : Conduct keyword research and implement SEO best practices to ensure content is optimized for search engines and ranks well on Google and other search platforms.
- Content Strategy : Collaborate with the marketing and SEO teams to develop a content strategy aligned with business goals and audience needs.
- Editing & Proofreading : Edit and proofread your own work as well as content created by others to ensure clarity, grammar, style, and consistency.
- Audience Engagement : Understand our audience’s interests and pain points to create content that resonates with them and encourages engagement (comments, shares, etc.).
- Research : Conduct thorough research on industry-related topics to ensure that content is accurate, relevant, and up to date.
- Content Calendar Management : Help maintain and adhere to a content calendar to ensure a consistent flow of content across all channels.
- Collaboration : Work with other team members (designers, marketers, product teams) to enhance content with visuals, calls-to-action, and other elements.
- Analytics & Reporting : Track and report on content performance using analytics tools (Google Analytics, social media insights, etc.), making adjustments as needed to improve engagement and conversion rates.
Qualifications :
- Proven experience as a content writer, copywriter, or similar role.
- Exceptional writing, editing, and proofreading skills with a keen attention to detail.
- Familiarity with SEO best practices and content optimization strategies.
- Strong research skills and the ability to quickly grasp complex topics.
- Ability to work independently and manage multiple projects simultaneously.
- Excellent time management and organizational skills.
- A portfolio or writing samples that demonstrate your ability to produce engaging content (preferred).
- Familiarity with content management systems (CMS) like WordPress is a plus.
- Bachelor’s degree in English, Journalism, Communications, Marketing, or related field (preferred).
Preferred Skills :
- Experience with social media content creation and strategy.
- Basic understanding of HTML and web publishing tools.
- Knowledge of analytics platforms such as Google Analytics, SEMrush, or Ahrefs.
- Experience writing for specific industries (e.g., technology, finance, healthcare) is a plus.
Interested candidates can reach out to 8655625890 or share across their CV's on
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