Wayo | Marketing Specialist | gurugram

4 weeks ago

gurugram, India Wayo Full time

Overview :-

We are seeking a dynamic and data-driven Performance Marketing Specialist with 2-4

years of experience in digital marketing to join our team. The ideal candidate will work

closely with cross-functional teams to strategize, execute, and optimize performance

campaigns, track key metrics, and develop retention strategies to boost lower-funnel

conversions. If you have a strong analytical mindset, experience managing marketing

budgets, and a keen understanding of attribution models, we would love to hear from

you.


Responsibilities:-

● Understand and manage the flow of installs and acquisition (Customer and

partner) on App across the various channels

● Establish growth and customer acquisition metrics (LTV, CAC across different

segments)

● Work with the Marketing Team to create and implement aggressive user

acquisition campaigns on various channels like Google Adwords, Affle, InMobi,

Facebook Adverts, etc.

● Optimize the channels by testing various campaign ideas, reporting &

dashboarding results

● Analyze new market trends in performance marketing and create an action plan

to put them into execution.

● Implement Retention & Reactivation based campaigns to improve lower funnel

conversions

● Work with agencies to drive sustainable growth. Collaborate with internal teams

like creative, product, tech and more, to drive growth

● Drive reporting of the key vitals of the campaigns

● Monitor market intelligence and keep track of competitor movement and market

situation


Qualifications & Requirements:

● 2-4 years of Digital Marketing experience

● A data-driven approach to marketing

● Strong quantitative, analytical, and problem-solving skills

● Should have good oral & written communication skills

● Ability to work independently in a fast-paced environment to drive both strategy

and ground execution

● Hands-on experience in handling marketing budgets and forecasting/reporting

results

● Model attribution settings to suit the business best


Functional Competencies:

● Advanced knowledge of digital marketing

● Deep understanding of Google Adwords (UAC is a must), Facebook Adverts &

Google Firebase

● Working knowledge of platforms like Affle, InMobi, OutBrain, etc, is a plus

● Basic understanding of the attribution modeling of users

● SQL Knowledge is a Plus

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