Performance Marketing Specialist

3 weeks ago


panchkula, India Venus Remedies Limited Full time

Performance Marketing SpecialistWe are looking for a dynamic Performance Marketing expert to join our team. The ideal candidate will develop, implement, and manage performance marketing campaigns on Meta (Facebook/Instagram) and Google Ads, focusing on customer acquisition, engagement, and retention through data-driven strategies.Key Responsibilities:Campaign Strategy & Planning:Develop and execute performance marketing strategies across Meta and Google Ads.Conduct market research and competitor analysis.Set up, manage, and optimize campaigns on Meta and Google Ads to increase the conversions and sales for the Brand.Monitor campaign performance daily and adjust strategies to optimise ROAS, CTR, ACOS and conversion rates.Implement A/B testing and other testing frameworks.Identify the key cohorts and audiences that are relevant to the brand.Analytics & Reporting:Track, analyse, and report on key performance metrics.Work with CDPs (e.g., Segments/Rudderstack) based event trackingUse analytics tools to provide actionable insights.Prepare daily tracker reports and monthly reports.Budget Management:Manage and allocate budgets across channels.Forecast and monitor budget spend.Collaboration & Communication:Work with the creative team to develop compelling ad creatives that get the conversions.Collaborate with designers, customer support and product team to make campaign strategies.Stay updated with industry trends and new advertising features.Requirements:Bachelor’s or Master’s degree in Marketing, Business, or a related field.3+ years of experience in performance marketing with Meta and Google Ads with D2C brands.Proven track record of managing and optimizing large-scale PPC campaigns.Excellent communication and presentation skills.Certification in Google Ads and Meta Blueprint is a plus.Have rich experience with Google Ads, GTM, GMC, GSC, Meta pixel and business manager



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