Copywriter

1 week ago

Meerut, India BeasyFit Full time

Role: Copywriter (Marketing-focused)Type: Full-time, Remote (Permanent)Experience: Minimum 1 year (content writing + copywriting) — 1–2 years preferredSalary: ₹18,000 – ₹25,000 per month (in-hand, fixed)Start: Immediate joiners preferredAbout Beasy FitBeasy Fit is an online fitness and coaching company focused on helping busy professionals achieve sustainable fat-loss and fitness through practical nutrition and structured coaching. The brand delivers scalable digital coaching programs and measurable outcomes for working professionals.Role SummaryWe are looking for a motivated Copywriter who also has hands-on marketing skills and prior content writing experience. You will create high-impact copy for paid campaigns (Meta/Instagram, Google), conversion-focused landing pages and emails, and value-driven organic content (blogs, social posts) to grow our audience and conversion metrics.Key ResponsibilitiesWrite persuasive, conversion-focused ad copy for Meta (Facebook & Instagram) and Google Ads that aligns with campaign objectives.Produce long-form content and social posts (blogs, Instagram carousels, newsletters) that build brand authority and organic engagement.Draft email sequences, landing page copy, and CTAs that convert.Collaborate with performance, design, and product teams to craft messaging for both paid and organic channels.Plan and execute content calendars that integrate organic content and paid campaigns.Run lightweight copy tests (A/B variants), measure results, and iterate based on metrics (CTR, conversion rate, ROAS).Maintain consistent brand voice and messaging across channels.Required Qualifications & SkillsMinimum 1 year of professional experience combining content writing and copywriting (agency, brand, or startup).Demonstrable experience writing ad copy for Meta (Facebook/Instagram) and creating content for social media.Strong command of English; Hindi skills a plus.Familiarity with social media analytics (Meta Business Suite/Insights), and basic understanding of campaign performance metrics (CTR, CPC, CPA, ROAS).Hands-on experience with Google Docs/Sheets; basic knowledge of simple content tools (Canva, Grammarly) recommended.Comfortable using AI tools (Chat GPT/Claude) for ideation & drafts — ability to edit and make copy human and persuasive. (AI skills increasingly valuable in content roles.)Remote work discipline, ability to meet deadlines and work cross-functionally.Nice to HavePrior experience writing for fitness, wellness, or lifestyle brands.Email marketing experience (automation platforms like Mailchimp, Klaviyo, or similar).Portfolio with ad copies + content samples.

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