Social Media Content Creator
13 hours ago
Key Responsibilities
➢ Develop and execute content strategies across Instagram, YouTube, LinkedIn, and emerging platforms tailored to service-based audiences
➢ Concept, script, shoot, and edit content (video-first + some static) that’s native to each platform ➢ Own and manage end-to-end content calendars, channel-wise
➢ Build and scale a creator and influencer ecosystem to amplify brand messaging
➢ Collaborate with internal stakeholders to craft messaging for key moments (drops, launches, brand IPs, customer features)
➢ Optimize content for reach, retention, saves, shares, and conversions
➢ Analyze performance data regularly to iterate on formats, frequency, and messaging
➢ Stay ahead of social trends, algorithm shifts, and platform features to innovate with speed
➢ Work closely with the performance marketing team to align organic content with paid strategy What Success Looks Like
★ Consistent growth in followers, reach, and engagement across key channels
★ High-performing content formats with strong save/share ratios
★ Creator collaborations that drive brand awareness, UGC, and lead generation
★ Repeatable content playbooks that ladder up to business goals
★ A clear, data-backed approach to organic social growth
Requirements
● 4+ years of proven experience as a content creator, social strategist, or hybrid role
● Solid understanding of content formats that work for service-based brands
● Ability to conceptualize and execute brand stories visually and tonally
● Proven success in building social media growth from scratch or scale
● Strong understanding of algorithms, trends, platform-native behaviors
● Experience collaborating with creators, influencers, or UGC producers
● Great creative instincts : smart, sharp, on-brand
● Self-starter energy with strong creative and analytical thinking
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