Marketing Project Executive

6 days ago

Bangalore, India Navi Full time

Head of Marketing Location: Bangalore (work from office) The Marketing and Growth team at Navi drives user acquisition and retention by building a strong brand presence and executing data-driven campaigns. The team drives growth through targeted messaging, performance marketing, strategic partnerships, effective use of social media, impactful brand campaigns, and storytelling to build loyalty. As the Head of Marketing at Navi, you will lead the marketing and growth charter for the group, driving strategy, innovation, and execution across all marketing functions. You will own the marketing P&L, optimize paid initiatives, and build a strong, cohesive brand presence for Navi. Working cross-functionally with product, analytics, business, data science and finance teams, you’ll design and execute data-driven strategies that accelerate customer acquisition and brand growth. As a people leader, you’ll inspire and mentor a high-performing team across performance, brand, and design, fostering a culture of creativity, accountability, and collaboration to drive Navi’s next phase of growth. Paid marketing: Lead all paid marketing efforts at Navi, owning the marketing P&L and driving efficient, high-impact customer acquisition and brand growth across performance, rewards, product, influencer, brand, social, and referral channels Budget Allocation: Make data-driven decisions on how to effectively allocate the marketing budget across marketing channels and effectively manage expectations of business and product stakeholders in this regard Build a strong and cohesive brand for Navi : Brand Leadership: Define and execute Navi’s brand strategy with full ownership of large-scale brand campaigns and investments. Drive high-impact initiatives that build awareness, recall, and long-term brand equity, ensuring measurable ROI. Define and uphold Navi’s brand standards, ensuring a unified and distinctive tone of voice and visual identity across every customer interaction. Partner with business, product, analytics, data science, and finance teams to ensure marketing strategies are insight-driven, ROI-focused, and aligned with Navi’s overall strategic goals. Social, Influencer, and Content Marketing: Lead strategy and execution across social media, influencer partnerships, and content marketing to strengthen Navi’s brand presence and drive engagement Team Management : Lead, manage, and mentor a dynamic team comprising performance marketing, brand/content marketing, and design professionals. Proven experience in marketing (preferred), business or product roles, with a track record of driving growth at scale Strong analytical skills and the ability to make data-driven decisions and measure impact / ROI Strategic thinker with the capability to develop and execute a comprehensive marketing strategy aligned with Navi's goals and target audience Budget management experience, including optimizing spending and achieving cost-effective results Ability to conceptualize and execute creative, innovative marketing campaigns and strategies that differentiate Navi in a competitive market Adaptability to navigate the evolving marketing landscape, leveraging new trends and technologies to drive innovation We are on a mission to make finance simple, accessible and affordable for a billion Indians. Guided by a strong customer-first approach, we are building tech-first solutions that work at scale. Our offerings include a range of financial products and services across Loans, Insurance, Mutual Funds, Digital Gold and

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