Influencer Marketing Executive

6 days ago

India mCaffeine Full time

About us/Company overview:

mCaffeine is India's 1st caffeinated personal care brand with an exciting range of Caffeinated products for young and aspiring millennials. We believe in Confidence over all skin & body biases. Redefining the age-old notions of beauty associated with colour, we never sell insecurities. We have vowed not to make fairness products. At mCaffeine beauty has no colour or gender. It's about you. You are a revolution, a culture, a routine, a high, and essentially now - a Lifestyle. You are Bold, Young, and Confident.

Come, join the pack

Job Overview:

We're looking for an enthusiastic and detail-oriented Influencer Marketing Executive to support our influencer initiatives across platforms like Instagram, YouTube, TikTok, and more. You'll help discover new talent, coordinate collaborations, manage outreach, and track performance.

Responsibilities:

Influencer Discovery & Outreach:

  • Research and identify relevant influencers that align with our brand values.
  • Reach out to influencers, pitch collaboration ideas, and maintain timely follow-ups.
  • Maintain and update influencer databases regularly.

Campaign Coordination:

  • Support the planning and execution of influencer campaigns.
  • Coordinate sample/product dispatch, content deadlines, and posting schedules.
  • Share creative briefs and ensure brand guidelines are followed.

Content & Engagement Tracking:

  • Track influencer posts and compile content for internal and external use.
  • Monitor engagement and compile performance reports.
  • Assist in UGC collection and content approvals.

Relationship Management:

  • Help build and nurture long-term relationships with influencers and creators.
  • Ensure timely communication and manage basic negotiation within set budgets.

Cross-team Support:

  • Collaborate with social media, content, and performance marketing teams for content amplification.
  • Support influencer gifting and event campaigns (if applicable).

Qualifications:

  • 0–2 years of experience in influencer marketing, social media, PR, or related fields.
  • Passionate about content, creators, and the influencer ecosystem.
  • Excellent communication and organizational skills.
  • Previous internship or freelance work in influencer marketing or social media.
  • Ability to manage multiple tasks and deadlines efficiently.

Social Media handles:

Website -

LinkedIn -

Instagram -

Contact us:

Careers –

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