Lead Generation

5 days ago

Faridabad, India Lyxel&Flamingo (L&F) Full time

Designation- Lead Generation Specialist – B2B Retention MarketingEmployment Type: Full-TimeLocation: 1st Floor, Unitech Cyber Park, Sector 39, Gurugram, HaryanaPosition Overview-We are looking for a highly driven Lead Generation Specialist with strong experience in B2B retention marketing . The ideal candidate will be responsible for generating high-quality leads, nurturing existing business accounts, and building long-term customer relationships that improve retention, engagement, and revenue. This role requires a blend of analytical thinking, creativity, and hands-on execution across retention channels.Key Responsibilities-Lead GenerationIdentify, research, and qualify for new B2B prospects across targeted industries.Build and manage lead lists using tools like LinkedIn, Apollo, ZoomInfo, and CRM platforms.Execute outbound outreach campaigns (email, WhatsApp, LinkedIn) to generate high-intent leads.Collaborate with the sales team to hand off qualified leads and support conversions.Retention MarketingDevelop and execute retention strategies for existing B2B clients to increase engagement and repeat business.Set up and optimize retention journeys across email, SMS, WhatsApp, and loyalty programs.Track customer health metrics, segment audiences, and personalize communication flows.Monitor churn signals and proactively activate win-back campaigns.Campaign Strategy & ExecutionWork with marketing to create outreach content, nurture sequences, and retention workflows.Conduct A/B tests to enhance open rates, conversions, and retention KPIs.Maintain accurate reporting dashboards on lead quality, campaign performance, and retention metrics.Cross-Functional CollaborationAlign closely with the Sales, CRM, Content, and Product teams to ensure smooth lead flow and consistent messaging.Share insights on customer behavior trends and retention opportunities.Required Skills & Qualifications-2+ years of experience in B2B lead generation , CRM , or retention/ lifecycle marketing .Strong understanding of CRM tools (HubSpot, Salesforce, Klaviyo, Braze, MoEngage, or similar).Hands-on experience with email marketing, WhatsApp journeys, automation flows, and segmentation.Excellent communication and copywriting skills for B2B outreach.Data-driven approach with the ability to analyze reports and optimize campaigns.Ability to work independently and meet lead-gen & retention targets.Preferred Skills-Experience in SaaS, digital marketing, or worked with International Businesses.Knowledge of A/B testing, customer journey mapping, and campaign analytics.Familiarity with marketing automation tools and audience-building platforms.Key KPIsLead quality & conversion rateCost per leadEngagement rate across retention journeysRepeat purchase/renewal rateReduction in churnDatabase growth & segmentation accuracy

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