Digital Marketer

3 weeks ago

Noida, India Shift Boolean Full time

Shift Boolean is looking for a results-oriented Digital Marketer to scale our lead generation and enhance our online presence. We are an expanding software development company dedicated to delivering custom solutions to a variety of industries. We value growth, creativity, and data-driven decision-making.

Please fill this:

Key Responsibilities:

  • Lead Generation Campaigns: Plan, execute, and optimize B2B lead-generation campaigns across channels such as Google Ads, LinkedIn Ads, and targeted email campaigns.
  • SEO & Content Strategy: Improve organic search rankings through SEO best practices and collaborate with content creators to produce high-quality blogs, case studies, and landing pages.
  • Analytics & Reporting: Track, measure, and report on campaign performance (CPL,conversion rates, ROI) using tools like Google Analytics and marketing automation platforms.
  • Ad Budget Management: Efficiently allocate and optimize a monthly ad budget to maximize lead quantity and quality.
  • Continuous Optimization: Test new channels, messaging, and creative assets to improve performance over time.

Required Qualifications & Skills:

  • Experience: 2–4 years of hands-on digital marketing experience, preferably in a B2B environment.
  • Technical Skills: Proficiency with Google Ads, LinkedIn Campaign Manager, SEO tools (e.g., SEMrush, Ahrefs), and email marketing platforms.
  • Analytical Mindset: Strong analytical and problem-solving skills with the ability to interpret data and make informed decisions.
  • Content Collaboration: Ability to guide and collaborate with content creators for SEO-friendly and conversion-focused materials.
  • Adaptability: Comfortable experimenting with new marketing strategies, staying updated on industry trends, and quickly adapting to feedback.

Expectations & Performance Metrics:

  • Lead Generation: Deliver 30–50 qualified leads/month within a defined ad budget.
  • Cost Efficiency: Maintain a cost-per-lead (CPL) target of ≤ 2,000.₹
  • Conversion & ROI: Continuously improve landing page conversions, click-through rates, and overall campaign ROI.
  • Cross-functional Collaboration: Work closely with sales to ensure warm leads are promptly followed up on, closing the loop between marketing efforts and revenue outcomes.

About Us:

Mission:

At Shift Boolean, our mission is to provide our clients with custom technology solutions that meet their specific requirements and accelerate their business growth. We strive to make technology an asset, not a problem, by integrating it seamlessly into your business. As your technology partner, we are dedicated to staying up-to-date with the latest trends and designing unique solutions that set your business apart from the competition.

Company:

At Shift Boolean, we believe in empowering individuals to transform their ideas into reality. Our team of handpicked professionals specializes in web development, cross-platform application development, cloud services, and more. With a dedicated team of designers, developers, QA specialists, marketers, and advertisers, we work around the clock to create beautiful, efficient, and user-friendly applications that grab users' attention and keep them engaged. We pay attention to every detail, counting clicks and monitoring each pixel, to deliver only the best applications on the best platforms.

Benefits:

Our work timings are flexible, and we work five days a week.

Shift Boolean is an equal opportunity employer.We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form.

Work from home and Onsite

Flexible Timing: 8 AM to 11 PM ( 8 Hours working ) Monday to Friday

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