Digital marketing lead
3 weeks ago
Exp: 5+ years Vacancies- 1 Qualification: Graduation Location: IT Park, Chandigarh Shift Time: 01:30 pm to 10:30 pm IST during summer and 02:30 pm to 11:30 pm IST during winter Days of work: 5 days working. Holidays: Only UK Bank Holidays The Company BJS Home Delivery is a young, independently owned, two-man home delivery business that is ambitious to improve the quality of its services at every opportunity. Working with recognised online brands, we specialise in delivering bulky, high-value purchases such as furniture, electronics, beds, and white goods to homeowners, most purchased via retailers’ websites. Job Summary: We seek an experienced and dynamic Digital Marketing Lead with over 5 years of experience, including at least 2 years in a leadership role. The ideal candidate will excel in performance marketing, SEO analytics, and social media management, with a proven track record of driving online marketing strategies and optimizing campaigns for e-commerce platforms like Amazon and e Bay. Key Responsibilities: E-commerce Expertise: Manage and optimize listings on e-commerce platforms such as Amazon Seller Central and e Bay. Implement strategies to enhance product visibility and sales performance. Conduct regular audits of product data to ensure that listings are up-to-date and reflect current inventory levels and pricing. Performance Marketing and Analytics: Utilize core performance marketing platforms and SEO analytics tools, including Google Search Console, Google Analytics, Moz, SEMrush, Screaming Frog, Firebase, Tableau, and Google Data Studio, to monitor and optimize SEO performance. Analyse campaign performance metrics and derive actionable insights to refine marketing strategies. Perform regular data scraping, analysis, and data entry to monitor e-commerce performance and gather insights for strategic decision-making Utilize Excel at an advanced level to organize, analyze, and present data insights effectively. Social Media Management: Develop and implement social media strategies across major platforms (Facebook, Instagram, Twitter, Linked In, Tik Tok, etc.) to drive engagement and audience growth. Stay updated on platform-specific trends and algorithm changes to optimize campaign performance. Collaboration and Brand Messaging: Work closely with marketing, PR, design, and other departments to ensure cohesive brand messaging and campaign execution. Lead cross-functional initiatives to drive brand awareness and customer acquisition. Industry Trends and Optimization: Stay informed on SEO, ASO, You Tube, and internet marketing industry trends. Maintain an in-depth understanding of Google algorithms and adapt strategies to comply with updates. Client Management and Campaign Execution: Manage relationships with clients, ensuring clear communication and alignment of marketing strategies with client goals. Create and deliver impactful presentations to clients and stakeholders, showcasing campaign performance and ROI. Plan, budget, and execute digital marketing campaigns, with a strong focus on SEO-driven initiatives. Develop and manage end-to-end digital marketing campaigns, ensuring optimal performance and adherence to budget constraints. Requirements: Bachelor’s degree in Marketing, Communications, or a related field. Minimum of 5 years of experience in digital marketing, with at least 2 years in a leadership role. Proven expertise in performance marketing and SEO analytics tools (e.g., Google Search Console, SEMrush, Screaming Frog). Advanced skills in Excel for data analysis and reporting, including pivot tables, VLOOKUP, and data visualization. Strong understanding of e-commerce platforms (Amazon, e Bay, Seller Central). Deep knowledge of major social media platforms and their respective advertising options. Excellent communication, presentation, and team collaboration skills. Experience with budgeting and optimizing campaign performance. Good to Have: Experience with data scraping using Python or similar tools.
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